Based on our research, the best times to begin asking for reviews from customers is around 2-3 p.m. or 6-7 p.m because this is usually when they’re settled and thinking about their recent experience with you.
Fortunately, digital innovations make it easy for you to ask for reviews. The most popular way to send requests is through email or a tool like the Ask Tool. Another option is to send them a message via text/SMS. In both cases, keep your requests short and personalized. People want to leave feedback, but not if it drastically interferes with their daily lives. The message should be direct and empathetic such as:
“We know times are tough, and thanks for choosing us. Can you tell us how we did today so that we can improve tomorrow?”
By keeping it short and sweet, your customers will appreciate the message while also giving your team the feedback you need to improve the experience and cultivate loyal fans.
To make the review request process easier for you we provided a handy downloadable template full of different ways to ask people for their feedback across any industry or platform.
Download Ask for Reviews Template
Ask For Feedback
Reviews aren’t just useful for your future customers; they’re also beneficial to finding ways to improve your team’s operations and communication efforts, both of which are essential to building your online presence, especially in uncertain times.
For instance, closely monitoring negative reviews can yield valuable insights. Specific phrases or keywords that appear in these reviews can reveal a pain point in the operation, and asking the right questions to customers can further pinpoint the issue. You should also implement negative feedback as part of your customer feedback system, which should yield more than enough information to make operational changes.
Breaking Down First Vs Third Party Feedback
Specifically, brands should gather both first and third party reviews on their websites. Both provide valuable operational insights, improve brand trust, and are the social proof needed for prospective customers to convert. However, both review types also have their own unique benefits to any business as evidenced by the infographic below.
There are plenty of industry-specific third party review sites for every business that carry weight when customers visit them for reviews. Displaying those sources, in addition to first party reviews, can increase exposure and bring more customers to any brand.