Knowing how to embed Yelp reviews on a brand website is key to your reputation management and customer acquisition efforts. Not only does this tell consumers that you are listed on one of the top business review sites online; it also provides the valuable social proof needed to convince someone to make a purchase decision.
Fortunately for brand managers, the processing to embed Yelp reviews is an easy one.
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The Steps to Embed Yelp Reviews
The process starts by going to the review in question on your Yelp business listing (you don’t need to log in to your Yelp account). From there:
- Hover over the review to see various options appear
- Click on “Embed review”
- Copy the embed code and paste it on your website where necessary
Keep in mind that this process only works by visiting the Yelp website. This will not work on the Yelp app, Yelp for Business app, or Yelp for Business website.
In addition to the review you picked, the embed code will also show the total number of reviews for your brand on Yelp as well as your overall rating on the site.
An Alternative Option to Embed Yelp Reviews
In some cases, brands using reputation management software might have a feature built in that can make the process of embedding Yelp reviews just as easy without having to go to Yelp itself.
For instance, the ReviewTrackers platform features Amplify, which can be just as powerful as Yelp’s embedding tool. Rather than showcasing one specific review, ReviewTrackers’ website review widget can show a running feed or carousel of select pieces of feedback.
With customer review data showing that consumers need to see at least 7 comments that say the same thing before they believe that a trend exists, showcasing multiple reviews on one widget can speed up the purchase decision for any consumer.
Regardless of whichever method works for your brand, it’s hard to ignore the importance of embedding Yelp reviews to a website. Consumers are conducting as much research as possible before they add an item to their cart. Showing reviews on your website reduces friction and makes the experience more enjoyable for the consumer, and it could convince them to make a purchase from you.