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Apart from being a search engine giant, Google also happens to be one of the most important review sites a business owner should know about, thanks in major part to products like Google Search, Google Maps, and Google Knowledge Panel – all of which display business information that includes reviews and ratings on a search engine’s results page.

It goes without saying that you should claim your business on Google and make sure the information shown there is up to date and accurate.

Everyone uses Google in some way, and most people are using Google search to find local businesses.

According to a report from Search Engine Watch, 18 percent of local searches performed on mobile devices lead to a sale within 24 hours. You’re business

With the launch of Google My Business, a dashboard which streamlined the management of business information across multiple Google services, Google made an strong push into the local marketing space.

If you previously used Google Places for Business, Google Local, or Google+ Pages Dashboard to manage your business information, your account was automatically upgraded to Google My Business.

If you have not claimed your business on Google, here’s a step-by-step guide:

How to Claim Your Business on Google

Step 1. Visit and sign in or create a Google account for your business.

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Step 2. Once logged in, you can search by business name and address by typing in the given search box.

Search results will appear in a list as well as on the map, and from those choices you can choose the business you’re trying to claim.

If none of these results match your business, you can simply click “Add Your Business.” (You will then be prompted to choose your business type: storefront (restaurants, hotels, etc.), service area (taxi service, delivery, etc.), or brand (products, brands, causes, etc.).

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Step 3. The next step is verification.

Just like when you claim your Yahoo Local listing, you’ll also have to verify to Google that the business you’re claiming ownership of is really yours. The verification code will be mailed to you – this takes one to two weeks – and once you’ve entered the code into your account, then you’ll finally be able to start managing your local business information on Google. Congrats!

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Managing multiple business locations: It’s important to get verified because that’s also the only way you’ll be able to manage multiple business locations.

One important note: You won’t be able to receive review alerts for your bulk-uploaded Google My Business Locations.

If, for example, your business has ten or more locations, you can sign into your account and add them all at once using the bulk upload tool.

Just visit Google My Business Locations to upload locations and edit the information associated with each.

Here’s a Youtube video does a good job of explaining the process:

Migs Bassig

Migs is the Content Manager for ReviewTrackers. He's a creative writer who has helped numerous companies communicate more effectively online, and he loves sharing his local marketing knowledge to help brands and business succeed.