September 1, 2021

Here’s How to Claim a Facebook Business Page

an image showing the template of a web page creation

Learning how to claim a Facebook business Page is crucial for any brand. The page is an opportunity for consumers to learn more about products or services and read Facebook reviews, which helps encompass a comprehensive shopping experience. When done correctly, claiming and optimizing your Facebook page can be an integral part of your customer acquisition strategy, local listing management plans, and efforts to improve your ability to monitor social reviews.

Specifically, there are two avenues when claiming your Facebook business Page.

  • With a personal Facebook account
  • With Facebook Business Manager

How to Claim a Facebook Business Page with a Personal Facebook Account

The steps to creating your own Facebook Page via a personal Facebook account is easy. With just a few clicks you can create the basic foundation for your brand’s presence on the social media site.

  1. Log in to Facebook.
  2. Press the Create button, a.k.a. the icon with 9 small dots, on the top-right corner of the screen. Click on the Page option within the pop-up menu to start the process. You can also visit https://www.facebook.com/pages/create/ for a more direct approach.
  3. In the Create a Page section enter a name, category, and description for the Page. You can also see a preview of what it will look like on desktop and mobile platforms after you enter the information.
  4. Click on the “Create Page” button at the bottom of the screen to finish the initial setup.

Your brand new Page is now visible, but it’s barren at the moment. However, there are plenty of opportunities to spruce it up. The first thing we recommend you do is to go to the “Page Settings” on the left side of the screen. From there, click on the “Page Info” button on the menu to add crucial information that makes it easier for customers to find your business. This includes:

  • Phone number
  • Email address
  • Website
  • Physical address
  • Hours of operation

You can add all this information at a later date, of course, but it should be one of the most important steps when creating a new Page. Having correct and updated information helps establish trust with your customers and is the first step to legitimizing your brand’s presence online. You can also add photos to your page after it’s created, and you can learn more about the process by reading up on how to upload photos to your Facebook business page.

a screenshot of the page creation process on facebook

Create or Claim a Page with Facebook Business Manager

If you use Facebook Business Manager (FBM), you can easily oversee the multiple Pages under your control by clicking on the gear icon on the top-right corner of the FBM home page, which takes you to your settings. From there, click on the “Accounts” tab and the “Pages” section nested within it to see your Pages.

Through FBM, you can either claim an existing Page or create a new one from scratch.

How to Claim a Facebook Business Page on Facebook Business Manager

The simple process for claiming a Page through FBM first involves a choice: do you want to add an existing page to your FBM account or request access to a Page owned by someone else? The former choice is the more obvious pick for most brands while the latter option is better suited for those in an agency position managing Pages for different clients. The steps for claiming a Page in either scenario is the same.

  1. Head to the FBM “Settings” by clicking on the gear icon on the left-hand menu of the FBM home page.
  2. Click on Business Settings and another page will appear. Under the “Accounts” tab on the left side of the screen, hit the “Pages” button, which shows all of the Pages under your supervision.
  3. Click on the “Add” button that appears on the screen and then the “Add a Page” selection.
  4. Enter the name of the Facebook Page or its URL and then click the “Add Page” button to finalize the claim.

Once you claim the appropriate Pages, you can manage them yourself or delegate others to do it within FBM. If need be, you can also use FBM for other actions such as learning how to delete a Facebook business Page, but be warned that a Page won’t be removed from FBM if it’s connected to other assets that exist within FBM.

The First Step

Learning how to claim a Facebook business Page is an important first step for a business’s digital footprint on Facebook. By taking advantage of all of the features that a Page has to offer, a business can widen its exposure and attract customers with special deals, video content, or even with Facebook reviews.

Leverage data and insights to attract and retain loyal customers and grow your business.

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