Last month, online reviews aggregator Yelp acquired European peer site Qype in a deal reportedly worth $50 million. Now, Qype is announcing another partnership – this time with online restaurant reservations site Toptable, the parent company of which is OpenTable.
What does this partnership mean? Visitors to Qype – one of Europe’s largest local reviews sites – can now click through food and restaurant listings in order to book, in real-time and for free, a table via the Toptable platform. It’s similar to the partnerships OpenTable has made with local business and restaurant review aggregators like Yelp, Foursquare, Google+ Local, and Zagat.
Currently, Toptable users can book tables at approximately 4,000 restaurants in the UK; according to the company, it has seated more than 25 million UK diners. San Francisco-based OpenTable, meanwhile, has more than 26,000 restaurant customers, and has seated more than 385 million diners around the world since its beginnings in 1998.
“Our partnership with Qype further expands the visibility of our restaurant customers to Europe’s leading consumer reviews site,” said OpenTable Europe Managing Director Mike Xenakis. “We want to make it easy for prospective diners to make a booking while they’re in the decision-making process and this integration will add value both to diners and restaurants.”
Here’s what a restaurant listing on Qype looks like – with Toptable restaurant booking integration: