Restaurant reservations service OpenTable is going beyond reservations. This much is clear from its recent rebranding, when the Priceline-owned company unveiled a new look and debuted its new tagline, “The table is just the start.”
Apparently, according to a New York Post report, OpenTable is now building a data-powered recommendation engine in order to provide personalized dining choices and help users decide what to eat and where to eat it. The engine will be built on collected restaurant reviews by OpenTable users – totaling over 30 million – as well as users’ history, searches, reservations, and geographic location.
“Based on your location and context, who you are and where you are, we want to offer the best restaurants for you tailored to your taste,” said Sudeep Das, OpenTable data scientist.
The recommendation engine is also being developed to identify specific diner trends. Added Das: “We’re learning about external factors like the weather. If it’s a snow day, you may not want to go farther than a block, but on a sunny day, you want to be outside in the sun with a glass of wine. We can incorporate these things into the model, which gets more complex and personalized.”
Check out: OpenTable Reviews Program Explained
In terms of connecting restaurants and diners and enabling table reservations, OpenTable seems to be doing better than ever. Recently, it set a company record for most diners seated in one day: 2 million – while also delivering results for searches that peaked at a rate of 400 searches per second. This happened on Valentine’s Day, when over half of the reservations booked by OpenTable users were made using mobile devices.
If you’re managing a restaurant that’s listed on OpenTable, the announcement of upcoming site and app features should serve as a cue for you to manage your online reviews and reputation more proactively than ever. Here are some posts to help you get started:
- Requesting Online Reviews but Having Trouble Collecting E-mail Addresses? Here are 4 Secrets Restaurateurs Use
- The Ultimate Guide: Restaurant Reviews and Ratings Sites Your Business Should Know About
And don’t forget to request a demo of ReviewTrackers and discover how the software platform is helping over 10,000 businesses track, manage, analyze, and collect online reviews from customers across all major review sites.
(Image credit: OpenTable Facebook Page)