Partner restaurants of online reservations and restaurant reviews aggregator OpenTable can now have their websites mobilized – for free.
Recognizing that diners are increasingly seeking information about restaurants and booking reservations on the go – using their smartphones or tablets – OpenTable decided to offer a free service through which restaurateurs can upgrade their websites and make these more mobile-friendly.
“More than ever, diners are seeking information…on the go, yet the vast majority of restaurant websites are not designed for mobile use,” said OpenTable CEO Matt Roberts. “Our goal is to make it easier for restaurants to reap the benefits from the shift toward mobile by removing the friction associated with creating and hosting mobile-friendly sites.”
According to comScore Mobile Subscriber Market Share Report and OpenTable estimates, over 100 million people in the U.S. own smartphones. However, only an estimated 10 percent of reservation-taking restaurants actually have mobile-optimized websites.
To deliver the free service, OpenTable has partnered with DudaMobile, a Palo Alto-based DIY mobile website creation platform. It will also integrate OpenTable’s popular real-time online restaurant reservations system, as well as customization features that don’t sacrifice the branding and aesthetic of restaurants’ desktop websites. The company said that the service is now available to 25,000 OpenTable partner restaurants in the US, Canada, and the UK. Check out a sample Before and After screenshot below:
If you’re a restaurant owner and you want to mobilize your website for free, simply visit the OpenTable Restaurant Center and sign up for the service before February 1, 2013. Those who sign up after the deadline can still have access to the service, but for a monthly fee.
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