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Acclaimed restaurants with an active Facebook business page will soon have a new way of showcasing their 5-star reviews and ratings from food critics.

According to reports, Facebook is going to be adding critics’ reviews of restaurants to restaurant pages. The reviews will come from sites that host professional critics’ reviews: Bon Appetit, Conde Nast Traveler, Eater, New York Magazine, and the San Francisco Chronicle.

The professional reviews will appear alongside consumer-generated reviews and customer feedback, which Facebook enabled late in 2013 for local businesses with the launch of a Review button. (Check out the guide for managing Facebook reviews.)

Right now, the critic reviews feature on Facebook is being tested on select restaurants in New York and San Francisco.

customer feedback

A new way of finding great local businesses on Facebook

“The new updates appear to be aimed at making Facebook a more useful way of finding local businesses, akin to the search tools offered by Yelp, Trip Advisor and Google,” wrote the Independent’s Andrew Griffin in an analysis. “Facebook has long offered that kind of search – and hosts pages for most businesses – but hasn’t made much of a dent in those bigger businesses.”

A spokesperson has told the Verge that “since reviews are such an important part of helping people make informed decisions about what to do locally, we’re excited to be incorporating a new way for people to use Facebook to find the best real-world experiences.”

Don’t expect the critic reviews to be all raves and praises, though. According to Facebook, negative reviews may also appear on a restaurant’s Facebook page, if any of the partner publications happen to have posted a not-so-positive review of that particular restaurant.

It’s interesting to see what kind of impact professional reviews from food critics – combined with reviews from everyday consumers and normal restaurant-goers – will have on the reputation of restaurants listed on Facebook.

According to ReviewTrackers research, as much as 33 percent of diners won’t eat at a restaurant with an average rating that falls below 4 of 5 stars.

Now that the critic reviews feature has been rolled out, it makes sense for restaurateurs and food industry execs to launch efforts that will boost their visibility on social media platforms like Facebook – efforts that include PR campaigns, blogger outreach programs, and media relations activities.

Equally important, however, is the management of customer feedback and online reviews, since these reviews are a major factor in consumers’ purchase decisions. If your business is listed on Facebook, make sure the Review button is enabled, and be active in responding to both positive and negative reviews posted by customers on your Facebook page.

Migs Bassig

Migs is the Content Manager for ReviewTrackers. He's a creative writer who has helped numerous companies communicate more effectively online, and he loves sharing his local marketing knowledge to help brands and business succeed.

Discussion

  1. PattyT12

    Integration of online interactions into the restaurant industry is quickly changing the way people choose where to eat. Soon it’ll be hard to make food decisions without your cell handy.

    Reply
  2. MartinjukM

    I’m interested about how much do people pay respect to reviews of professional critics. While they may have a more reputable background, a critic is a person like any other, can their single review really weigh more than those of regular restaurant goers?

    Reply
  3. PattyT12

    My friends don’t like posting official comments under real Facebook account. I don’t have same problem.

    Reply
  4. spameater

    If you don’t exist on facebook, you don’t exist in the world. So, restaurant owners, hurry up and enable the review button.

    Reply
    • Melanie Johnson

      You’re totally right. My friend opened a diner and she refuses to create a Facebook account, because she thinks that the Facebook is for kids, wife-cheaters and lazy people. She doesn’t realize that in the world of business a Facebook page of your business is almost obligatory.

      Reply
  5. Ethan

    Facebook is doing really good job on promoting your business. Even if you want to pay, it’s cheap. No wonder they make that much money.

    Reply

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