November 6, 2019

Easier Review Requests are Here: Introducing Drip Campaigns

drip campaigns

Requesting feedback post-service or -appointment is the best way to better understand your customers’ experiences and build your brand reputation. Now, you can save even more time and easily build trust by automating your review request process with ReviewTrackers’ Drip Campaigns. 

Drip Campaigns enable you to send a “reminder” email to customers who previously received a feedback or review request but didn’t actually leave their feedback or review. Drip Campaigns streamline and automate review request emails and take the manual legwork out of following up with review requests. 

Pairing the Drip Campaigns with review solicitation customization from ReviewTrackers ensures that businesses stay on-brand while gathering important insights to further please customers and drive additional revenue.

drip campaigns

More Reviews = Increased Visibility

Review request emails are one of the most effective methods of acquiring customer feedback. Research shows up to 70 percent of reviews come from review request emails sent after purchase, and every piece of feedback can help your online reputation.

However, requesting and generating online reviews have more value beyond building a positive online reputation. Reviews are also a major factor that Google takes into account for local search, which contributes to an increase in new customer acquisition. Review signals – which encompass review quantity, review velocity, review diversity, etc. – contribute to 15.44% of your business’s ranking in the Google local pack. 

By creating a steady stream of relevant and new reviews, you help your business climb higher in the search rankings and eventually into the coveted local pack, which appears in the top spot of search engine results pages 93 percent of the time when a local search is performed. 

Garner More Attention with ReviewTrackers

Drip Campaigns are added to our ever-evolving Ask tool, which enables businesses to convert feedback and review requests into actual reviews, providing businesses more insight into the voice of the customer. Potential customers are doing more research today than ever on your brand. Let ReviewTrackers help your business get the attention it deserves.

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