How Innovation in Tech Helps Healthcare Organizations Adapt and Persevere Now and in the Future


This healthcare panel discussion will be focused on how different innovations in tech can aid healthcare organizations in adapting and persevering now and in the future, especially in the following areas:

  • Telehealth

  • Social media

  • Reputation management

  • Listing management

Tune in to learn from industry experts, who will offer more insights into ways healthcare organizations can adopt technology to save time and dedicate those hours to patients.


Presenter bios

Adam Havey

Healthcare Team Lead, ReviewTrackers

Adam has 10+ years in sales and marketing - creating 3 successful companies along the way. At ReviewTrackers, Adam leads the healthcare vertical and specializes in the entire patient journey - from inception to service recovery and everything in between.

Andrew Ibbotson

Vice President, Reputation Management, Corporate Management, NRC Health

Andrew is a serial entrepreneur and technology innovator. He is widely recognized as a leading authority in the field of online reputation management and a pioneer of the healthcare transparency movement. Andrew sold his most recent company, Digital Assent, to publicly traded National Research Corporation, where he now runs the company’s Atlanta office and reputation management business unit.

Personal career highlights include being named “Business Person of the Year” by the Metro Atlanta Chamber, “Entrepreneur of the Year” at TiECON Southeast, and “Mobile Marketer of the Year” at the third annual Tech Marketing Awards. Andrew sits on a number of boards, including Georgia Tech’s School of Industrial and Systems Engineering, where he graduated with high honors. He lives in Atlanta with his wife Nicole and son Jack.

Andrea Johb

Senior Solutions Consultant, Hootsuite

Andrea has been at Hootsuite for 6 years and in this time, she has developed her expertise in connecting Hootsuite customers with solutions to support their social media program. Her passion and focus is working within the healthcare space and partnering with Hootsuite's top healthcare customers to succeed in social.

Marteen Santerre

Digital Marketing Expert in the Healthcare Industry

Marteen Santerre is a senior marketing manager and serves on the Board of Directors at Envision, Lead, Grow, a non-profit that provides entrepreneurship opportunities for young girls. Marteen is a seasoned marketing executive, brand builder and growth architect who provides the vision and strategy to lead organizations to increased levels of profitability and market dominance. She is the former founder and CEO of Soul Being, an innovative digital healthcare startup.