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Honestly? We’re lovin’ the new look.

Introducing TripAdvisor Insights: the online travel review site’s new blog for business owners. If the content looks familiar, that’s because TripAdvisor has redesigned “TripAdvisor 4 Biz” and relaunched a better, nicer-looking blog, which happens to be a terrific online resource for TripAdvisor-listed businesses.

TripAdvisor Insights is a lot easier to navigate, though. Branded as “your essential marketing resource,” the blog now has filtering options that allow visitors to search blog posts by topic, business type, region, and category.

(Check out: “8 Terrific TripAdvisor Tips for Businesses”)

hotel reputation monitoring

“As the world’s largest travel site, we have unprecedented access to industry experts and trend-revealing data,” said Alison Copus, VP Marketing, TripAdvisor for Business. “We hope this new resource will become indispensable to online marketing professionals and anyone who wants to learn more about the sector. Visitors to the portal will be able to access best practice marketing strategies, thought-leading articles from TripAdvisor insiders, case studies from leading hospitality practitioners, and the latest trends from authorities within the travel industry, such as professors at Cornell University. The aim is to inform and inspire in equal measure.”

If you’re a business owner who’s looking to drive more bookings or sales through TripAdvisor, be sure to check out the blog and read tips like “How to Attract More Visitors (and More Sales)” or “The One Thing Your Management Response Must Do”. If you ask us, we think the new content on TripAdvisor Insights is pretty solid, and in particular we love the “Success Stories” posts as well as the summaries of newly released research studies – like this one from Cornell.

So read up! Reading is guaranteed to make you savvier on all things Internet. Meanwhile, if you’re looking for a hotel reputation monitoring tool, give ReviewTrackers a try. It’s the best way to track, manage, and generate online reviews on TripAdvisor, Yelp, Google (Google Maps/Google+ Local), Foursquare, and other community-based sites that influence the purchase decisions of your potential customers.

Chris Campbell

Chris is the CEO of ReviewTrackers. He has helped tens of thousands of businesses hear, manage, and respond to what their customers are saying online.