Online travel website TripAdvisor is continuously building a strong portfolio of travel brands. Headquartered in Needham, Massachusetts, the company has made a lot of moves to enrich its user experience for consumers and businesses alike.
Use this list of TripAdvisor acquisitions to stay on top of what’s happening on TripAdvisor. By taking advantage of new features and optimizing your presence on the site, you can put more eyes on your business. After all, TripAdvisor draws in over 730 million reviews and opinions and an average of 490 million monthly unique visitors across 8.1 million businesses.
TripAdvisor – Bokun Acquisition
In 2018, TripAdvisor acquired Bokun, which provided services such as inventory channel and price management to suppliers in the burgeoning tours and activities sector. The TripAdvisor Bokun acquisition helped expose suppliers to TripAdvisor and facilitate smaller tours and activity operators coming online.
TripAdvisor – Citymaps Acquisition
In 2016, TripAdvisor acquired New York-based Citymaps, a social mapping application. The deal helped TripAdvisor ensure that its mapping features address the needs of its users, who are increasingly accessing the site on mobile devices.
TripAdvisor – MyTable Acquisition
In 2015, TripAdvisor bought MyTable, an Italy-based online platform to book restaurants. Prior to being acquired, MyTable had a network of more than 3,500 restaurants managing reservations.
TripAdvisor – Dimmi Acquisition
In 2015, TripAdvisor acquired Australian restaurant booking platform Dimmi. Before the deal, Dimmi featured more than 2,500 restaurants in Sydney, Melbourne, Perth, and elsewhere in Australia. It claimed to feature 30 percent of Australia’s restaurants and process about 1 in 10 reservations in the country.
TripAdvisor – Viator Acquisition
In 2014, TripAdvisor scooped up San-Francisco-headquartered Viator, a provider of handpicked tours and travel activities and a resource for researching and booking destination activities around the world.
The deal allowed TripAdvisor to leverage Viator’s database, which includes the best local tours and activity providers around the world (numbering 20,000+) as well as more than 600,000 verified online reviews and photos of these local businesses.
TripAdvisor – Vacation Home Rentals Acquisition
In 2014, TripAdvisor acquired Massachusetts-based Vacation Home Rentals. The Vacation Home Rentals deal enabled TripAdvisor to feature the former’s 14,000-plus properties around the world. This boosted the total number of businesses listed on the world’s largest travel site.
TripAdvisor – LaFourchette Acquisition
In 2014, TripAdvisor acquired European restaurant reservation service LaFourchette. The LaFourchette deal allowed TripAdvisor to leverage the popularity of France’s version of OpenTable. The Paris-headquartered restaurant reservations service, – which offered an online and mobile reservation platform, had a 12,000-strong network of restaurants in France, Spain, and Switzerland. (Note: TripAdvisor now has it’s own online booking system)
TripAdvisor – Tripbod Acquisition
In 2014, TripAdvisor acquired London-based travel community Tripbod. The TripAdvisor Tripbod acquisition gave TripAdvisor a popular travel community where travelers can connect with trusted and vetted locals in order to create a perfect handcrafted trip. With Tripbod, travelers can take advantage of local recommendations based on their interests and likes, with the help of locals who are matched to a user’s profile.
TripAdvisor – Jetsetter Acquisition
In 2013, TripAdvisor acquired Jetsetter, an invitation-only online travel community. The TripAdvisor – Jetsetter acquisition helped expand the company’s offering of travel services and content, with Jetsetter becoming TripAdvisor’s second travel private sale site, joining SniqueAway.
TripAdvisor – GateGuru Acquisition
In 2013, TripAdvisor acquired flight and airport information application provider GateGuru. The service allowed users to view maps and other airport-related information (including weather forecasts, estimated waiting times and flight status updates) as well as user-generated content about services in a particular location.
TripAdvisor – Oyster Acquisition
In 2013, TripAdvisor acquired Oyster, a New York-based hotel reviews website that has expert reviews, photos, and travel information covering 150 cities, including Boston, Paris, Amsterdam, and Chicago, as well as resort towns like Aspen, Colorado, and Bermuda in the British Overseas Territory.
Described as a “hotel tell-all,” Oyster had expert hotel investigators visit properties in-person, take “undoctored” photos, and write objective reviews. Before being acquired by TripAdvisor, the site had more than 10 million unique customers every year using its expert content to make hotel decisions.
These TripAdvisor acquisitions and deals make it even more critical for business owners to plant their flags and manage their business reputation on TripAdvisor. Looking for information on how you can take advantage of TripAdvisor in order to boost business performance? Read our ultimate guide to TripAdvisor for business.