The Importance of Social Media in the Changing Customer Journey


Lauren O’Sullivan, of our partner and social media industry leader Hootsuite, will be covering important topics around social media and resilience in today’s digital landscape. Together, ReviewTrackers + Hootsuite allows you to integrate reviews and social across your organization.

Why Attend?

  • Learn how to navigate brand building during a crisis through your social media channels

  • Gain actionable insights in order to build trust and mitigate shrinking demand

  • Use social listening to create content that resonates and acknowledges the pain points of your followers



Lauren O'Sullivan

ISV Partner Manager, EMEA, Hootsuite

Lauren is responsible for Hootsuite's ecosystem of software partners providing Compliance, Digital Risk, User Generated Content, and Review Management functionality across Hootsuite EMEA. Given her 4 years managing some of Hootsuite's most strategic Financial Services Customers in North America, Lauren is well-positioned to support Hootsuite teams in ensuring that solutions available meet the breadth of customer needs to support each unique Social Media Strategy.

MaryFrances Duggins

Partnership Marketing Coordinator, ReviewTrackers

MaryFrances is responsible for identifying and building co-marketing campaigns with industry leaders and partnership stakeholders to drive company success. Previously, she led an authority-based marketing team and ran a consultancy focused on multi-channel marketing, strategies, and branding. Outside of work, MaryFrances’ passions include figure skating, planning her next trip, exploring new food, and learning as much as possible.