Reputation Management Best Practices for Telehealth Medicine


Health systems across the country are reporting huge spikes in telehealth visits, as both patients and providers embrace the convenience and utility of telemedicine. Andrew Ibbotson will highlight how healthcare providers are leveraging patient ratings and reviews to drive awareness and demand for their telehealth services. As patients continue to search for virtual appointments online, having a strong online reputation has never been more important.

Why Attend?

  • Gain insight into how telehealth is impacting the patient experience

  • Actionable ways to manage online reputation with telehealth medicine

  • Explore consumer insights from NRC Health regarding COVID-19 and telehealth



Andrew Ibbotson

Vice President, Reputation Management, Corporate Management, NRC Health

Andrew is a serial entrepreneur and technology innovator. He is widely recognized as a leading authority in the field of online reputation management and a pioneer of the healthcare transparency movement. Andrew sold his most recent company, Digital Assent, to publicly traded National Research Corporation, where he now runs the company’s Atlanta office and Reputation Management business unit.

Personal career highlights include being named “Business Person of the Year” by the Metro Atlanta Chamber, “Entrepreneur of the Year” at TiECON Southeast, and “Mobile Marketer of the Year” at the third annual Tech Marketing Awards. Andrew sits on a number of boards, including Georgia Tech’s School of Industrial and Systems Engineering, where he graduated with high honors. He lives in Atlanta with his wife Nicole and son Jack.

MaryFrances Duggins

Partnership Marketing Coordinator, ReviewTrackers

MaryFrances is responsible for identifying and building co-marketing campaigns with industry leaders and partnership stakeholders to drive company success. Previously, she led an authority-based marketing team and ran a consultancy focused on multi-channel marketing, strategies, and branding. Outside of work, MaryFrances’ passions include figure skating, planning her next trip, exploring new food, and learning as much as possible.