Online review site Yelp seems to be on a mission to expand its presence to Europe.
This week, the company announced its acquisition of French online review site Cityvox, which specializes in collecting online reviews of local businesses in restaurant and nightlife categories. Terms were not disclosed, but it’s worth noting that the deal comes on the heels of another recent acquisition, that of Restaurant-Kritik, one of Germany’s leading restaurant review services.
“The acquisition of Cityvox further illustrates Yelp’s commitment to the development of the European market and clearly underlines our goal of becoming the go-to local business review site internationally,” said Mike Ghaffary, VP of Business and Corporate Development for Yelp. “Depth and breadth of content, as well as a dedicated community of Yelpers, is what sets Yelp apart and is the reason why over 130 million unique visitors come to Yelp each month. The addition of Cityvox’s review and photo content will enrich the Yelp content in France, and hopefully attract yet more dedicated and committed Yelpers to the Yelp France community.”
This is not the first time that Yelp has acquired a Europe-based review site. In late 2012, the company acquired UK-based peer site Qype for $50 million.
Deals like this not only enable Yelp to build up its database of local businesses in countries outside the US and establish relationships with these businesses; it also allows the company to grow its user base by acquiring existing ones.
So if you’re a business owner in France and your establishment is listed in Cityvox, you can expect to see your business information appear on Yelp soon. Meanwhile, if you’re looking to track online reviews of your business on Yelp and other major review sites, check out ReviewTrackers, our easy-to-use but powerful online review monitoring and reputation management software platform. Sign up for a free trial today and discover why tens of thousands of clients love us!