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Did you know that 67 percent of all Yelp reviews are 4- or 5-star reviews?

That’s right: Yelpers are, in general, kind. Compassionate. Not overly critical. Supportive of great local businesses.

But in an age when customers can quickly become online critics, there will be times when a business has to deal with Yelpers – or reviewers on TripAdvisor, Google+, Facebook, whatever – who are impossible to please and too quick to rant. Even worse are critics who make up false stories in ways that could potentially tarnish a business’ reputation.

(Check out: “Yelper Threatens KC Restaurant With Negative Review… Here’s the Business Owner’s Amazing Response”)

Take this story about one Yelper’s recent visit to wonderful, a local Chinese restaurant in Millbrae, California. According to Dan W, wonderful refused to give him a table for one on a busy Wednesday night; according to him it was because he was wearing jeans and a baseball cap. So he took to Yelp to air out his complaints. Here’s what went down, according to Dan:

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I was flying solo that night, after a particularly challenging day. The waiter came up and asked how many. I said one, I had planned to sit at the bar or get the food to go. She said “one? no, one?” and then ran off. I waited a minute at the door, and then left. They were busy and potentially understaffed. It’s not that classy of a place, but they refused to seat me. Sure, I was wearing jeans and a baseball cap with my flannel shift not tucked in. I had no intentions of taking a full table, just any corner I could fit in, or order off the menu to go once the guy next to me was done with it.

Unfortunately for Dan, the restaurant’s Dropcam footage reveals that he was actually in wonderful for less than one minute – and that he had zero interactions with wonderful’s staff. Nobody talked to him. The video is on the restaurant’s website, along with management response to Dan’s negative Yelp review.

The response reads:

Dan, I appreciate all feedback I receive from customers. However, I’d appreciate it if it was (1) constructive, and (2) truthful. In this first video, you can see that you entered at 19:07, which is earlier than you quoted. You can also see that you did not wait a minute at the door. You spent a total of 22 seconds in the establishment. This video also clearly shows that there were other patrons waiting. We are sincerely sorry that we forgot to recognise your very, very “VIP” status at wonderful, a status so special that you don’t have to sign the waiting list like everyone else… I’ve never been to a restaurant where to refuse to seat people because they’re wearing what you were wearing… You’re dreaming if you think that’s why you didn’t get service.

Check out the video below. We think Dan will have a better career as a novelist than as a casual food critic.


Yelp has since deleted Dan’s review, assessing that it was against the site’s content guidelines. The Chinese restaurant – which has a current rating of 4.5/5 stars on Yelp – has also banned him from ever entering wonderful.

Are online reviews of your business getting a little bit too harsh? Or just plain weird? Make sense of it all with ReviewTrackers: a review management platform that provides you with top technology and data for collecting and managing reviews on Yelp and all other major review sites. Request a free demo today and discover why tens of thousands of business locations love ReviewTrackers!


Migs Bassig

Migs is the Content Manager for ReviewTrackers. He's a creative writer who has helped numerous companies communicate more effectively online, and he loves sharing his local marketing knowledge to help brands and business succeed.


  1. Jeff L

    Seriously though, why take the time to try and ruin someone’s reputation for no good reason? Aparently trolls leave their computers from time to time and visit resturants … and then troll about them on yelp when they get home.

    • Rob T

      Yes, they’re everywhere!

  2. Tosh

    Oops! that would be a bad thing to have happen to a person that is seemingly trying to end the reputation of a great place to eat locally. what a bad thing to do to a local business and a quick way to get on any black list.

  3. Mark Mead

    Hahahaha. He definitely would be a great novelist. I really don’t understand people like him. Why will he ruin anyone’s reputation? Can’t you just be sincere and rate them as you should, so all of us others can see the real reviews before deciding to visit a restaurant.

    • Brian Siu

      That’s right. If you have a bad day don’t go ruining other people’s lives.

  4. Michael

    I really don’t get those kind of people..They should have more important things in life other than trying to ruin somebody’s business and reputation.

  5. Arnoldi