Online review site Yelp has just announced that over 100,000 developers have registered to use the Yelp API to integrate Yelp’s data – including its collection of online local business reviews and ratings – into their own services and products.
This comes just a few months after the company decided to make changes to liberate its API, up its call limit for pulling data, and revamp its developer site. It also follows the recent launch of the “Yelp for Business Owners” review management app for monitoring, managing, and responding to online reviews.
The Yelp API lets users – consumers and developers alike – search over 50 million local businesses from 27 countries. It also includes powerful category and geo-search filters.
One of the most visible examples of Yelp’s data being integrated into another platform is the way business pages on Yahoo! Local now feature Yelp reviews and ratings.
“Consumers rely on Yelp’s trustworthy ratings, reviews, and accurate business details to make important decisions every day – finding a place to eat, selecting a handyman to help them fix up their home, or uncovering the best place to buy a gift,” wrote Mike Ghaffary, Yelp VP of Business and Corporate Development. “These days, you can also find the same great Yelp content in Apple products; Volvo, Mercedes Benz, and Toyota vehicles; third-party apps such as Eat24, Microsoft, Trulia, and Yahoo; and a variety of cutting-edge startups….
“Yelp is committed to providing a robust and unparalleled local search experience via the Yelp API. Our goal is to make sure that every developer can get what they need in terms of local search and data to build, launch, and improve their apps.”
According to Ghaffary, Yelp will also be introducing new “off the shelf” tools to help anyone – including non-developers – leverage its local business information, track Yelp reviews, and get whatever data they need “to power their experiences.”
For more information, visit www.yelp.com/developers.