Sometime last year, online review site Yelp launched Yelp Platform: a service that allowed users to make direct transactions with business owners on the site. These transactions included food delivery, online ordering, and pickup. Initially, Yelp Platform supported restaurants that were listed on delivery.com and Eat24. (It also supported businesses – like spas and salons – that were featured on service management platform Booker.)
Now, Yelp has teamed up with Madison-based EatStreet to bring online ordering to more Yelp-listed restaurants and their customers.
Founded in 2013, EatStreet enables users to browse their favorite restaurants and take advantage of exclusive deals and coupons. It currently has a network of over 10,000 restaurants covering 1,100 cities. The company estimates that this number will grow to 15,000 by the end of the year.
The new Yelp-EatStreet partnership means that – apart from discovering new places to eat and reading / sharing online restaurant reviews – Yelpers can now order food directly from the Yelp pages of restaurants that are on EatStreet. This includes businesses in major metropolitan centers like New York and Chicago, as well as Madison, Iowa City, and the rest of EatStreet’s key markets.
“Yelp is a respected brand and a great company,” said EatStreet CEO Matt Howard in a company blog post. “EatStreet’s integration with Yelp Platform is the start of a strong partnership. We’re very excited to bring this added value to our restaurants across the country, and enable them to reach new customers at no extra cost. Things are moving quickly for EatStreet, and we couldn’t be happier.”
Are you a business owner or developer interested in partnering with Yelp through Yelp Platform? Visit yelp.com/developers for more information.