After years and years of waiting, local business discovery engine Foursquare is finally launching its very own iPad app.
According to a story on VentureBeat, Foursquare chief revenue officer Steven Rosenblatt confirmed the release (in a few weeks’ time) of the company’s long-awaited iPad app at the recently held Mashable Media Summit. He said that the allure of a dedicated Foursquare app for iPad involves connecting with couch surfers and giving them a reason to get up, find something to do, and check out recommended local businesses – such as restaurants, bars, hotels, tourist attractions, shops, and other service-based businesses.
Not too long ago, Foursquare decided to split its product into two: Foursquare for discovering local businesses and Swarm for check-ins and other social aspects. According to reports, however, Swarm is not likely to have its own iPad app anytime soon.
Recently, the company released Windows Phone and Windows Desktop/Tablet apps, with features like calendar integration and local follow suggestions. (We’ll wait and see if these features make it to the iPad version of Foursquare.)
“The new-look Foursquare is much more food-finding and review-reading than it was in the past,” wrote Nate Swanner of Slashgear in an analysis. “Now that Foursquare is a lot more like Yelp, they’re ready to let you browse for something to eat or do on your tablet as well.”
If you’re managing a business, you can claim your listing on Foursquare and connect with potential and existing customers – including the iPad-owning demographic – by visiting foursquare.com/ads/claim. Your customers probably already listed your business, and all you have to do is claim it: according to Venuelabs, 93 percent of storefronts are already on Foursquare.
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