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White-label reputation management is a “rebrandable” type of service, solution, or software designed to shape consumer perception of a business organization or brand.
Typically offered by digital marketing agencies and reputation management firms, white-label reputation management is often approached as a single, holistic process that involves a combination of tactics and strategies, including:
- Reputation measurement and reputation marketing
- Search engine optimization
- Media and public relations
- Online review management
- Social listening and social media marketing
- Customer experience management
- Employer branding
Specifically, digital marketing agencies and firms use white-label reputation management solutions in order to boost the online reputation of their clients, resulting in improved brand credibility and trust.
Why Sell White-Label Reputation Management?
Your clients likely don’t have the time, technology, or resources to manage their business or brand reputation. You can leverage white-label reputation management to deliver greater value to your clients and build a 5-star reputation for them. When done correctly, it can help you stand out from competing agencies, reduce customer churn, and extend customer lifetime value.
White-Label Reputation Management Solution: What to Look For
If your agency is in the market for a white-label reputation management solution or software, you’ll quickly realize that there are so many providers to choose from. And it’s easy to feel overwhelmed.
To help distinguish between the many providers you’re considering, you’ll need to look for key differentiators between the offerings to get the most out of your investment.
Review Monitoring and Response
The best reputation management software solutions help businesses efficiently monitor and respond to online reviews.
Why? Because reviews on websites like Yelp, Facebook, Google, and TripAdvisor are crucial in helping businesses improve their online reputation. Bad reviews, on the other hand, can inflict severe reputational damage, with 94 percent of consumers saying an online review has convinced them to avoid a business.
The ability to respond to reviews is particularly important. According to research, 78 percent of consumers believe that a brand cares more about them when its management responds to their reviews. Responding to reviews also helps build goodwill and inspire customer loyalty.
Successful reputation management should therefore help your agency’s clients become responsive to online reviews and customer feedback.
The right white-label reputation management solution should also enable organizations to easily generate reviews for their clients.
Not only does this increase social proof and fuel the clients’ marketing efforts; it also helps strengthen SEO signals and contribute to greater visibility in local search results.
The generated reviews can be in the form of third-party reviews: reviews on Yelp, Google, Facebook, etc. White-label reputation management solutions can also offer the ability to collect and display first-party reviews: reviews collected through a landing page or email campaign, which can be designated with review schema code to boost the clients’ SEO performance.
Accurate, Reliable Data
When evaluating white-label reputation management providers, look for one that can collect and deliver your clients’ data in the most accurate, timely, and reliable way possible.
The solution you choose should be able to track online reviews, social media mentions, and customer feedback across all the sites, platforms, and channels you and your clients care about.
Pay attention to when and how all this data is delivered to you. You definitely don’t want to deal with issues such as seeing duplicate reviews, having data that mysteriously disappears from your dashboard, receiving late notifications, or experiencing overall service disruptions.
Simply put: your solution must be capable of giving you access to all the important information you need at any time to stay on top of your clients’ online reputation.
Focus on Actionable Insights
Reputation management often involves some level of data collection: for example, tracking brand sentiment across social media, monitoring of online reviews, and reporting on brand mentions and conversations across the Web.
However, data collection shouldn’t be the end goal of your white-label reputation management solution; it should be able to analyze the data for your digital agency and your clients, too.
To deliver the best ROI, the right software should reduce complexity amid mountains of data and help businesses gain meaningful, actionable insights about their online reputation.
Great User Experience and Excellent Customer Support
Any software or technology platform will naturally come with a learning curve, but you’ll want a solution with a well-developed, user-friendly dashboard that is easy to learn and use for your team and client.
The ideal provider will tell you that they’re more than just a software company — they are also your technology partner.
It’s not just about having access to live chat or a support center. From the time you express interest and ask about the solution and all the way to implementation,, your white-label reputation management provider should be able to respond quickly and accurately to your questions, needs, and cases. If and when things go wrong, they clearly communicate what the plan is for arriving at a solution.
In today’s marketing landscape, reputation matters to your clients. White-label reputation management can benefit digital agencies serving businesses of every size and across every industry. Hopefully, this blog post helps you find the right provider, make a big impact for your clients, and grow your agency’s success and revenue.