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So Long, Urbanspoon: Restaurant Review Site Folds into Zomato

So long, Urbanspoon!

A few months after the restaurant review site (and app) was acquired by Indian restaurant discovery portal Zomato, Urbanspoon’s website and mobile apps have been merged into Zomato.

This means that visitors to are automatically going to be redirected to, and that all content, customer feedback, and accounts on the Urbanspoon app have been migrated to Zomato as well.

The iconic “shake to search” feature – which provided restaurant recommendations to Urbanspoon users based on their location – is gone, too.

“We’ve been working hard over the past few months to merge the Urbanspoon website and mobile apps into Zomato, and the integrated product is finally here,” wrote Zomato’s Chief Product Officer Namita Gupta in a blog post. “Urbanspoon is becoming Zomato for good, and while all restaurant and user information has been migrated over from Urbanspoon to Zomato, a few things look and work differently.”

Urbanspoon to Zomato: making the transition and managing customer feedback 

If you were an avid user of Urbanspoon, or if you’re managing a restaurant that was listed on the site, you might be interested in how things will work in terms of your transition from Urbanspoon to Zomato. Here’s a recap of information you need to know:

5-point rating system: On Urbanspoon, your restaurant had an absolute rating system based on users’ “Likes” and “Dislikes”. This has changed. Zomato uses a 5-point rating system to measure and aggregate customer feedback, which protects your restaurant’s reputation by making you less vulnerable to spam ratings from unverified users.

No more multiple reviews per user: On Urbanspoon, your customers could leave more than one review on your page, whereas on Zomato, there’s a limit of one review per user per restaurant. According to Zomato, multiple reviews that were originally posted on Urbanspoon for the same restaurant have been merged into one, broken down by date of submission.

Positive and Negative labels: Urbanspoon let users contribute to restaurant pages by pressing a “Like” or “Dislike” button; these have been migrated to Zomato as “Positive” and “Negative” labels. Explained Zomato CEO Deepinder Goyal, “We’re encouraging migrated Urbanspoon users to add ratings to their votes, which will count towards the overall rating of the restaurants they’ve visited, so there might be a minor increase or decrease in restaurants’ overall ratings over time.”

Log-ins are required: Users who would like to review or rate a business, or contribute other forms of content to a restaurant’s page (photos, blog posts, etc.) are required to log in. This allows Zomato to customize users’ product experience, as well as feature “Bookmarks” on their profile page. (Urbanspoon users who previously created Wishlists and Favorites can access these on Zomato via Bookmarks.)

A somewhat familiar logo: If you’re waxing sentimental about this whole “Urbanspoon is now Zomato” thing, Zomato’s new logo might help make the transition somewhat easier. It includes the image of a spoon that’s a lot like the Urbanspoon logo you might have gotten accustomed to. (If you ask us, the logo looks pretty fresh.)

customer feedback

You may check out the Zomato blog for a complete rundown of all the changes and developments you need to know in your transition from Urbanspoon to Zomato.

If you don’t yet have a business listing on Zomato, visit: Or if you already have a listing and would like to claim it as your own, visit:

Migs Bassig

Migs is the Content Manager for ReviewTrackers. He's a creative writer who has helped numerous companies communicate more effectively online, and he loves sharing his local marketing knowledge to help brands and business succeed.


  1. RedBlack88

    I think the log in requirement and the one vote only rule are a good move. I bet they had a lot of issues with angry customers spamming restaurants with as many negative reviews as they could manage. I imagine some restaurant owners went on and daily gave themselves a thumbs up as well.

  2. Hans Anders

    That is nifty how they incorporated the old logo into their new one. Sort of like an easter-egg for their old customers.

    • Karen

      There is little nifty about the clunky interface, and inability to search for nearby restaurants in any reasonable way. Check out the rating and reviews for the Zomato app in the app stores. Unfortunately Zomato has purchased and discontinued a excellent app with no functional replacement in the U.S.

  3. Andrea L

    As for “No more multiple reviews per user…” – I like this, because it gives personalized review and prevents spamming. A good review is hard to get today, you have to work hard to maintain quality. It not fair if somebody wants to ruin something that you put your heart and sweat into.

  4. Cristina Dy

    Good for the uberspoon, but I’m not sure that the Zomato will really benefit from this.

  5. Dee

    I miss Urbanspoon so much! Zomato is clunky, a pain in the butt to use, and I simply can’t stand it. Urbanspoon was great and easy to use, and Zomato stinks.

    • greg

      i too miss urbanspoon,i cant use zomato tried and gave up!