Looking to build buzz around your brand and enhance your visibility on the Web and in mobile?
You may want to know where exactly other businesses are spending their marketing and advertising money. Hopefully, with the information, you’ll be able to get more ‘bang for your buck’ and decide which channels and platforms are most likely to give you the results you’re looking for.
It is with this in mind that New York-based research firm eMarketer recently published a report on U.S. mobile ad revenues, covering 2011 to 2014. A rapidly growing industry, mobile advertising is expected to grow to about $2.61 billion in revenues this year, $4.41 billion in 2013, and $6.61 billion in 2014. The firm attributes the explosive revenue growth to the “increasing focus on mobile by both Twitter and Facebook, as well as other major digital advertising publishers.”
Here are more highlights from the report:
- Leading the way with an impressively established mobile platform, Google is expected to take in $1.4 billion in mobile ad revenues this year; that’s more than 50 percent share of the entire US market.
- This year, Twitter is beating Facebook in the mobile ad game, with $129.7 million in revenues for the social micro-blogging site compared to the social network’s $72.7 million.
- Facebook, however, is expected to surpass Twitter in the next two years, with $387 million estimated revenues in 2013 and $629.4 million in 2014. Twitter isn’t expected to grow as exponentially as Facebook, but it is still expected to generate $272.6 million in 2013 and $444.1 million in 2014.
- Pandora, the free personalized radio service, is also a standout, with $226.4 million in revenues this year and an estimated $499.1 million by 2014.
If you’re a business owner looking to enhance your online reputation and build buzz around your products, services, and brand, where do you plan on spending your marketing and advertising budget? If you’re looking to reach the mobile audience, where would you advertise? Let us know by leaving a comment below, or by following us on Facebook and Twitter.