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Creating fresh and interesting content to post to your social profiles is important for keeping your audience interested. Consumers don’t want to follow brands constantly sharing the same blog links or promotional images, and if they are, they’ll quickly stop following you. Companies that want to succeed on social media need to find ways to create relevant, interesting and targeted content.
But social networks are insatiable, and keeping up with all the content you need requires a lot of effort. Where can you possibly look to for new sources of content? This article shows one of the best places you can look for fresh content: your customers.
We all know that people are very vocal with their opinions on social media, and you’ll find product reviews all over the web. If you can find positive reviews of your brand and turn them into unique social media content, you’ll have unlocked a steady channel for images. Here’s how you can go about doing it.
The first step in the process is finding an online review that promotes your business. Use a review management tool like ReviewTrackers–which aggregates all your online reviews into one platform–to easily find a review worth showing off. Below is an example of a ReviewTrackers stream and how easy it makes this process.
The Publican is a great restaurant, so I’ll choose their review for my image.
Once you’ve found the proper quote you can move onto turning it into a beautiful image. Canva, which is a web-based image creation tool, works for this use-case. Canva was designed with social media in mind, so it’s easy to create optimal images per each network.
You can learn all about the basics of Canva by watching this webinar about “Creating Unique Social Media Images”, otherwise follow the steps below as I create an example image for the The Publican.
Note: I am by no means a designer, and the fact that I can create these images is a testament to their product’s usability.
Create a Canva Account
The basic Canva accounts are free, and signing up is a breeze. Head over to their homepage and choose to sign up via your Facebook Profile, your Google+ Page or an email address. There is a premium “Canva for Business” version of the platform worth checking out, but the free account works for our purposes.
Choose the Proper Image Size
Once you create your account and login you’ll see just how social-media-centric Canva is. Choose which size image to create based off of the network you’d like to post your shining review to. For the rest of this example we’ll look at creating a Twitter post.
Pick a Perfect Layout
Canva comes with a solid amount of free layouts, and there are even more for purchase. Choose a layout that has a good area for you to input your review, like the one below.
Customize with an Image and Quote
The layout above is great for including a quote, but the background image doesn’t really reflect that my review is for a restaurant, so I uploaded my own image. If you don’t have many images on hand, try searching the stock photo site AllTheFreeStock, which is where I found the image I used below.
Don’t forget to include your unique review as well as the name of the author. When you’ve finished with that it’s as simple as downloading your new image as a PNG.
Once you’ve created your new post, use a social media publishing tool like Sprout Social to schedule it. Since your networks require so much content, using a tool like Sprout is great because you can schedule your post to go out to multiple pages on multiple occasions. Repurposing content is one of the most effective ways to keep up.
I chose to post my new review at time I thought customers would begin searching for a restaurant they’d like to eat at.
This process isn’t just great for sourcing content, it’s great for promoting your brand through word of mouth marketing. A Nielsen study of over 28,000 Internet respondents found that 92% of consumers around the world say they trust earned media, such as recommendations from friends and family, above all other forms of advertising. Shared reviews can convert between 5 and 8 percent of the time. So use these real reviews to convince customers that your product is the best fit for them.