The world’s largest travel reviews site, TripAdvisor, continues to build on its strong portfolio of travel brands. Recently it announced its acquisition of Jetsetter, an invitation-only online travel community.
The deal, the terms of which have not been disclosed, is set to expand the site’s offering of travel services and content. According to TripAdvisor CEO and co-founder Steve Kaufer, Jetsetter is going to be the company’s second travel private sale site, joining SniqueAway.
“Jetsetter is an outstanding brand and I am absolutely delighted to welcome the Jetsetter team to the TripAdvisor family,” he said in a press release. “With Jetsetter and our own SniqueAway brand, we now have two leading travel private sale sites under one roof. We are excited by the opportunities this provides to continually help drive amazing value for our travelers staying at some of the world’s most highly-rated hotels.”
Founded in 2009, as a member of the Gilt Groupe, Jetsetter is a members-only travel site that provides firsthand expert knowledge, insider access, and exclusive pricing to luxury travelers. The company will continue to operate out of New York City, but will be incorporated into TripAdvisor’s Smarter Travel Media.
“In a short span of time, Jetsetter has emerged as a premier player in the travel space, and we are proud of what the team has accomplished,” said Michelle Peluso, CEO of Gilt. “There are strong synergies between Jetsetter and TripAdvisor and we are confident that having Jetsetter be part of the TripAdvisor group will further accelerate its growth.”
Earlier this year, TripAdvisor celebrated the milestone of having aggregated hotel reviews and travel reviews totaling 100 million. The site also generates 200 million unique visitors each month.