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Travel Reviews Aggregator TripAdvisor Shares More Awesome Tips on Online Review Management

What are travelers looking for when they’re searching and shopping for products and services?

This was one of the main questions that leading global distribution system Amadeus set to explore and answer when it partnered with travel news site Tnooz and conducted a survey on the shopping needs and preferences of travelers.

According to the October 2014 survey, which took into account the responses of approximately 400 travelers, 46 percent stick to only 2 to 3 sites when looking to purchase travel products and services online, while 28 percent search “lots of travel websites.” Moreover, 19 percent begin their search with Google or some other major search engine.

Other highlights of the study point to travelers’ continued reliance on online reviews posted by fellow travelers on sites like Yelp, TripAdvisor, Facebook, and Google. The survey found that more than half – or 51 percent – regularly consult review sites during the shopping process, and that these reviews have a major influence on their purchase decisions. Only 6 percent, meanwhile, ask friends or family for recommendations.

“Consumers continue to see great value for reviews and recommendations from fellow travelers like themselves,” wrote Alix Arguelles, Vice President of Amadeus North America.

If you’re a business owner in the hotel and hospitality industry, you should continue to find ways to establish and enhance your online business reputation. This includes taking a more active role in:

  • Tracking, managing, and responding to online traveler reviews;
  • Claiming your business on social media sites, online review sites, and local business listings;
  • Ensuring that your local business information is accurate and up-to-date;
  • And encouraging happy guests and customers to post their positive opinions and reviews of your business online.

Check out the infographics below for more highlights from Amadeus and Tnooz’s survey:

reputation management

(Infographic: Tnooz)

Migs Bassig

Migs is the Content Manager for ReviewTrackers. He's a creative writer who has helped numerous companies communicate more effectively online, and he loves sharing his local marketing knowledge to help brands and business succeed.


  1. twitteraddict05

    It seems like I agree with the most of the travelers. I search only two sites before I determine where to go. On those 2 sites I have all the necessary and important facts. I tried to search on many more in the beginning, but I ended up with the same information that I found on the first two. My opinion is that searching more then 2, eventually 3 sites is a total waste of time.

  2. Samantha

    I like to think that I do some extensive research when it comes to picking a travel destination but when I really look at it I am only looking at a few different sites because they are sites that I trust. That is why it is important that if you are a business that caters to travelers that you make sure your presence on these sites is as good as it possibly can be.