If you’re into the wedding business as a supplier, you’ve probably heard of The Knot.
As one of the largest online resources for wedding news, trends, information, and inspiration, TheKnot.com helps its users — couples getting married — plan the perfect wedding. The site was founded by husband-and-wife team Carley Roney and David Liu, who had realized that better resources would have made planning their own nuptials a lot less stressful.
How Consumers Use The Knot
One of the most popular features of The Knot is the user ability to create a free wedding website, keep guests up-to-date, and share all of their registries in one place. The site also offers a suite of planning tools — including checklists, wedding day timelines, vendor lists — for helping stay organized.
TheKnot also helps users find and connect with local vendors for their wedding: from wedding photographers, venues, bridal salons, and jewelers to DJs, wedding bands, florists, photo booths, and hotel room blocks. The site rates these vendors and providers with a collection of TheKnot reviews, which are based on the opinions and experiences of other customers.
TheKnot.com for Business
The Knot Pro is a business program that connects wedding suppliers and vendors to over 12 million TheKnot users. Enlisting in it brings your business to the forefront on the Knot, while also enabling you to create a personal portfolio or storefront for making the best first impression and showcasing your work.
According to Molly Meyer of Nuphoriq, signing up for the Knot and joining their wedding network can add plenty of value to your business. Four levels of profiles or business listings — Limited (free), Lite, Standard, and Featured — are designed to help you personalize your pitch as well as gain varying levels of visibility in the eyes of couples getting married.
“The Knot is No. 1 in number of reviews, in number of unique visitors,” Meyer wrote. “It’s the No. 1 wedding planning app and it leads in a few other big-time categories. Brides and grooms are on this site — and often.
“You will find all types of couples with all types of budgets and all types of ‘dream weddings’. Your bang for your buck lies in The Knot. The reach is so diverse and huge (and) your profile will appeal to many of these (granted you’re using the right strategy).”
TheKnot Reviews: What You Need to Know
Online reviews of your business on The Knot can make or break your business reputation. If negative reviews convince 94 percent of consumers to avoid a business, it’s crucial for suppliers and vendors to have the ability to effectively manage TheKnot reviews and listen to customer feedback.
Brides, grooms, and users who helped plan a wedding can share their ratings and opinion by writing a review of their wedding vendor. Here’s what the form looks like on The Knot’s website:
Throughout the wedding planning process, TheKnot.com reminds couples and users how important reviews are. This helps consumers discover the most highly-rated wedding vendors and local businesses get more leads.
Reviews written for your business will be displayed on your storefront on TheKnot.com
Make TheKnot.com reviews work for your business.
Gain more reviews by asking customers to share their feedback. Don’t hesitate to ask your customers and send a review generation request or customer satisfaction survey. Be sure to include a link to where they can leave a review on TheKnot. By gaining as many reviews from brides and grooms as possible, you can even get the chance to be recognized through The Knot’s Best of Weddings awards.
Listen actively to feedback. Whenever a new review is posted, The Knot will automatically send you an email containing a portion of the review and the star rating. Keep an eye out for these notifications in your inbox and be sure to use customer feedback in order to identify areas of improvement and opportunity for your business.
Join the Knot Pro. Enrolling in The Knot Pro allows you to highlight your 5-star ratings and best theKnot reviews.
Respond to reviews. If you’re in the Knot Pro program, you’ll have the ability to respond to TheKnot reviews using your user dashboard. Each review will have a “Respond” option, and a preview of your response will be displayed alongside the review. You’re also able to edit your response or comment or delete it at any time.
The Knot also allows vendors to respond to reviews posted on the site’s message boards. Here are step-by-step instructions on how to do just that:
- Send your response to theKnot review, along with the URL of the post, the name of the board, and original poster and date, to firstname.lastname@example.org.
- The site will review and, if it’s approved, post your response. No need to post the response yourself; otherwise, the Knot will have to remove it.
Arrange the order of your reviews. You can choose the top three reviews that you want displayed first on your business profile. On the Reviews tab within My Account, under “Manage my reviews,” you’ll see all theKnot reviews for your business.
Each review has the option to “appear first” and you can select one main review and up to two other favorite reviews to display as featured reviews. All other reviews will appear after your selected top three reviews, in chronological order (newest to oldest).
Need to Manage TheKnot Reviews?
If you’re in the wedding business, finding the right technology partner in managing online reviews and customer feedback can be crucial to your growth and success.
Here at ReviewTrackers, we work with thousands of local businesses, suppliers, and vendors, helping them respond to reviews (on TheKnot.com and other wedding-specific review websites), generate more testimonials, act on what customers are saying online, and deliver better customer experiences. Take our software for a test drive by requesting a demo today.