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This article is from Upserve. Upserve is the industry’s leading full-service restaurant management platform. Built specifically for restaurants, Upserve’s technology suite includes Breadcrumb Restaurant POS, online ordering, and analytics technology that makes it possible for restaurateurs to make data-backed decisions every single shift.
Everyone knows that technology can make your life easier. But did you know that technology can also help your restaurant increase sales and help your wait staff earn more tips?
According to Aaron Allen and Associates, a global restaurant consulting group, “over 50 percent of customers expect to be greeted with some technologically innovative options when they go to place an order and that adding a tech element… can increase revenue by 10 percent or more.”
Here Are Three Ways to Leverage Technology and Increase Your Restaurant’s Bottom Line.
Technology Helps You Understand What Makes Your Customers Tick
Getting more business relies on having a deep understanding of what your customers want — when, where, why, and how they want it.
Even though you might have an idea of what your best selling items are, do you know what times of day, trigger the most sales? Once you gather those insights such as— “Hey! Our wings sell best during happy hour and late nights!”— you can put those insights to work for you by designing promotions around them.
Managing Your Online Reputation is Essential to Success
There’s no escaping it—the way that people decide where to dine and which restaurants to avoid is through the Internet, often through social media. If you’re not paying attention and carefully managing your online reputation, you could become one of those places with a one-star rating that everyone avoids.
However, that doesn’t just happen to places with bad food. It happens to great places that just don’t have the time or resources to have a full-time marketing person monitoring their online presence, which is why there is review monitoring technology that can do it for you.
With one platform, you can collect all of your reviews from across the web in one place, which saves you time when managing your reputation.
Running a Loyalty Program is a Breeze With the Help of Technology
Loyalty programs can turn one time guests into regulars.
When The Plant Cafe Implemented a Loyalty Program
When The Plant Cafe, an organic restaurant in San Francisco, switched their cafe POS system to a modern, cloud-based system, they were able to analyze the performance of their loyalty program whenever (and from wherever) they liked. This out-of-the-box loyalty program enabled The Plant Cafe to reap the benefits of a full-fledged loyalty program with ease. The Plant Cafe’s customers who are part of the loyalty program come in an average of 20 times each year, according to Upserve.
While it might seem daunting to start running all of this new technology, the technology is designed to be simple and intuitive, making it easier than ever to leverage technology at your restaurant.