Technology is shaking up the restaurant and foodservice industry. The end-to-end guest experience — from research and reservations to ordering, delivery, consumption, and payment — can now happen in a handful of screen taps or mouse clicks. Satiated with choices, consumers are demanding innovation in ways that drive industry trends, menu offerings, and entire operations.…

More consumers than ever are discovering great restaurants through social media. It therefore makes sense that a growing number of restaurants are integrating social media into their restaurant marketing strategy. According to Cornell University, approximately 75 percent of independent restaurateurs use social media to attract diners, and as much as 59 percent of chain restaurants…

Competitive analysis helps you understand what makes your restaurant different than the restaurants that are similar to yours. It’s also a great way to get ideas for marketing or offerings you could incorporate at your restaurant. With a competitive analysis, you can gain actionable insights into how other restaurants are performing – what they’re good…

In the restaurant and foodservice industry, online reviews serve to provide valuable information about the kind of customer experience your restaurant is delivering.  According to the 2018 ReviewTrackers Online Reviews Survey, 55.5 percent of consumers say reviews are influential when choosing a new restaurant. (Read about more trends and insights about online reviews.) No matter their sentiment, these…

Tipping has been one of the hottest and most widely debated issues in the last several years among executives in the U.S. restaurant and foodservice industry. Should restaurants include gratuity in the bill? Or leave it to restaurant-goers to decide for themselves? And then there’s the issue of service. Does tipping actually improve the quality…

This article was written by Kyle Thacker, marketing director for Uncorkd, a digital menu and beverage management service. A business’ online reputation is increasingly important. This is especially true for restaurants. Regarding potential diners, 55 percent of adults read online reviews before visiting a restaurant. Unfortunately, the twee and trendy Edison bulb light fixture brightening your…

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Customers expect a positive experience when they dine at your restaurant. Online reviews are a vital source of customer feedback to improve the guest experience. They’re also a key source of information for customers when searching for a restaurant. Customers are 43 percent more likely leave a review after a positive experience at a restaurant…

4 Types of Businesses Impacted by Local SEO

“Chicago restaurants.” “Sushi burrito places in SF.” “Car dealers near me.” “The best doctors in Phoenix.” “Tokyo hotels with swimming pool.” “Cameras for sale in Manila.” This is how consumers today search for information online about a certain product, service, or business. They want to find out where it is or what’s nearby versus simply…

(Photo: Courtesy of &pizza) A small Italian restaurant in California called Botto Bistro has an interesting Yelp strategy. It wants to be the worst-rated restaurant on the popular online review website. Of its 250 Yelp reviews, more than half come with a one-star rating. Let’s face it: some reviews are not trustworthy. Some Yelpers are not…