The ability to deliver trust-based customer experiences is one of the biggest challenges facing providers, brands, and organizations in insurance. According to IBM, only 43 percent of consumers trust the insurance industry. In fact, this lack of trust in insurance providers has remained above 50 percent since 2007. Accenture, meanwhile, notes that digital customer communications…

4 Types of Businesses Impacted by Local SEO

“Chicago restaurants.” “Sushi burrito places in SF.” “Car dealers near me.” “The best doctors in Phoenix.” “Tokyo hotels with swimming pool.” “Cameras for sale in Manila.” This is how consumers today search for information online about a certain product, service, or business. They want to find out where it is or what’s nearby versus simply…

ReviewTrackers: Building consumer trust in Finance and Insurance

The ability to develop meaningful customer relationships depends heavily on trust. Do consumers trust your brand enough to make — and repeat — a purchase? Do they trust that your product or service will deliver the kind of value that’s worth its price? Do they trust your company to help solve their problems and respond…