Travel planning has changed. With limitless sources of information accessible in an increasingly social world, travelers have essentially become their own agents. Just ask any Web-searching, iPhone-brandishing, Instagram-loving traveler who fires up Google, TripAdvisor, Booking.com, or Travelocity to find hotels, Expedia and KAYAK to book flights, Lonely Planet or Fodor’s to finalize itineraries and tours.…

Across all segments of the hotel and hospitality industry, online reputation has become one of the most powerful drivers of revenue and growth. Whether you’re managing a boutique resort with a dozen rooms or an international destination brand with tens or hundreds of hotel properties around the world, your ability to monitor, influence, and improve…

Welcome to This Week In Reviews, a weekly digest of the most important stories about online reviews, customer feedback, and customer experience. This week: A new study finds that reviews are helping independent hotels drive revenue. Let reviews make — instead of break — your reputation. Demo ReviewTrackers for free: Hotel brand names do not…

First, there were two studies (Harvard Business School and Berkeley) that explored the link between Yelp ratings and restaurant revenue. Now, a new research study – this time by Cornell University – explores the relationship between hotel reviews and room revenue. According to the study’s findings, online reviews of hotels appear to be responsible for…