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Are you making an effort to track business reviews and manage what your customers are saying online?

If not, it’s high time that you did.

In an Econsultancy report that confirms how online reviews are shaping consumer behavior – in the U.S. and beyond – new findings reveal that 77 percent of shoppers in the UK consult reviews before buying online. The study, which is based on a survey featuring the responses of 2,000 UK respondents, also found that 60 percent of Brits have written and posted a review in the past year, on review sites, social media platforms, and rating aggregators like Yelp, TripAdvisor, Google, Facebook, and Foursquare.

(Check out: “Top 9 Reasons to Claim Your Business Listings and Review Site Pages”)

Despite consumers’ increased reliance on reviews, business owners whose reputations are at stake still seem to be a step behind. In fact, a recent report by Street Fight indicated that only 13 percent of small business owners are actively managing online reviews, and 61 percent even think that review sites like Yelp and TripAdvisor are problematic. They are convinced that these sites only favor businesses that pay for advertisements.

If you ask us, we here at ReviewTrackers recommend that you embrace the online review revolution – instead of fearing or being cynical about it. Here are a few tips to get you started:

Monitor regularly. Are your customers talking online? Keep an eye on sites where these conversations about your brand are taking place. That way, you’re in a position to respond and engage whenever negative reviews, low ratings, and customer complaints are posted.

Respond promptly and professionally. Show that your business cares about customer feedback and satisfaction. By responding to reviews, you can affirm customers’ positive experiences while also minimizing the potentially harmful effects of a bad review.

Encourage new reviews. The best way to remove bad reviews is to find a way to create new ones that will push the bad ones out of view. To save time, you can request customer feedback using ReviewTrackers’ review request tool. Also, be sure to check out these tips on how to generate new reviews.

Migs Bassig

Migs is the Content Manager for ReviewTrackers. He's a creative writer who has helped numerous companies communicate more effectively online, and he loves sharing his local marketing knowledge to help brands and business succeed.


  1. Robin Sterling

    If 61% of businesses think that review sharing sites are problematic and corrupted, why do they have a profile on them? If they think that these sites are not going to help their business grow, then they should remove their businesses from those sites. These are all just small talks. Every business owner knows how important the online reviews have become, they are just envy about other businesses that are better ranked them theirs. Or they are too lazy to work on their profiles and does not bother about the comments-reviews enough.

  2. Amanda

    There are so many options for consumers these days that people have to make sure they are getting the best product for them. You can find out everything you need to know on a new product with online reviews and learn whether or not it is the right product for your needs. So it is important that business monitor their online presence and interact with potential customers