One of the things we keep emphasizing here at ReviewTrackers is the increasing impact of user-generated content.
This includes online reviews, starred ratings, photos, geo-tagged information, and check-ins, among many others. Even if you’re a business owner with no official website, blog, social networking profile, or online local listing, information about your business, products, or services is still bound to exist online. And most likely they come from your customers.
On one hand, it’s a good thing. On the other, it can be disastrous. After an unpleasant or unsatisfactory experience, your customers may write bad reviews, post one-star ratings, tweet frustrations, or even publish a blog entry badmouthing your company. That’s why these days, it’s critical for businesses to keep monitoring online reviews and other forms of user-generated content.
In collaboration with http://www.datadial.net/, a London-based digital Web agency, we bring you an excellent infographic highlighting the importance of online reviews. Hopefully, it will help you gain a better understanding of the hows, whys, and wherefores of local business online reviews.
(Infographic designed by Craig Murray)