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One of the things we keep emphasizing here at ReviewTrackers is the increasing impact of user-generated content.

This includes online reviews, starred ratings, photos, geo-tagged information, and check-ins, among many others. Even if you’re a business owner with no official website, blog, social networking profile, or online local listing, information about your business, products, or services is still bound to exist online. And most likely they come from your customers.

On one hand, it’s a good thing. On the other, it can be disastrous. After an unpleasant or unsatisfactory experience, your customers may write bad reviews, post one-star ratings, tweet frustrations, or even publish a blog entry badmouthing your company. That’s why these days, it’s critical for businesses to keep monitoring online reviews and other forms of user-generated content.

In collaboration with, a London-based digital Web agency, we bring you an excellent infographic highlighting the importance of online reviews. Hopefully, it will help you gain a better understanding of the hows, whys, and wherefores of local business online reviews.

(Infographic designed by Craig Murray)

Why Online Reviews of Local Businesses Are Critical

Chris Campbell

Chris is the CEO of ReviewTrackers. He has helped tens of thousands of businesses hear, manage, and respond to what their customers are saying online.


  1. Lisa Burner

    So true.
    For me, a it is crucial that I have a good reputation among people from my town and nearby places.You know, it’s them who are my customers, not somebody living 500 miles away,
    By the way, thanks for pointing out few tips that would’ve never crossed my mind.

  2. Alan Alan

    So much is expected form the local businesses from a consumer and this effects the behaviour and online review bashing.

  3. Alan Alan

    it goes same as for any other business, being more active n the local pages with constant monitoring and promotion would help make a good visibility and credibility.