Online reviews can shape your business’s online reputation. But their effect is not limited to how existing and potential customers perceive you; reviews also have an impact on how people find you.
Try it. Google something like, say, “Alinea Restaurant Chicago,” “dentists in Brooklyn,” or “Subaru dealership San Francisco.”
If you look closely, you’ll notice that online reviews and star ratings – from review sites ranging from Google and Yelp to TripAdvisor and Edmunds.com – are included on the first page of the search results.
Gold stars = search traffic, phone calls, conversions
Having a number of great reviews and five-star ratings makes it easier for customers to discover your business. On the other end of the spectrum, having negative reviews can scare people off, and having few reviews may mean that you’re not even showing up in people’s searches – you’re invisible.
According to local search expert Matthew Hunt, “Get reviews. It ain’t brain surgery that getting those golden stars next to your listing will bring more traffic and phone calls.”
So ask yourself: where and how do you appear in search results when you Google your business? Are you invisible? Or is the spotlight shining on your 5-star reputation?
And what kind of strategy for reviews do you have in place?
Reviews and SEO webinar
If you would like to learn more about how online reviews impact your search performance – and what you can do to gain a competitive edge – we’ve got great news. ReviewTrackers is offering a free educational webinar on reviews and SEO (search engine optimization).
Presented by ReviewTrackers Head Trainer Dan Hintz, the 30-minute webinar is happening on June 3, 2015, 12 PM CST.
It will focus on the importance of reviews not only in terms of how they influence consumer behavior, but also in terms of how they affect your visibility on Google and other search engines. A live Q and A discussion will follow the main content presentation.
The webinar will also focus on winning strategies that today’s top marketers and reputation managers are using in order to improve their reviews, ratings, reputation, and rankings.
So if you’ve ever felt like customer reviews – essentially, a form of user-generated content – are out of your control, if you’ve ever felt like nothing can really be done about the comments you’re receiving on Yelp or Google or TripAdvisor, this webinar is going to convince you that you can manage these reviews, and that doing so creates unique marketing and optimization opportunities for your business.
Register today! Visit: https://www.reviewtrackers.com/reviews-and-seo