By on

google reviews disappeared

UPDATE 3/16/2018: The content outage with yesterday’s Google reviews appears to have lasted 3 hours from 1:00 pm CST to 4:00 CST.  

UPDATE 3/15/2018: ReviewTrackers’ Google Reviews health check flagged an issue. It looks like Google’s servers may not be properly serving review content, while still displaying star rating. This should be a temporary issue. We’ll update on our twitter @reviewtrackers with any changes we see. Business listings with missing reviews look like this: 

First things first: you are not alone. Thousands of businesses have found this blog post after discovering that their Google reviews have disappeared.

Here’s what we know: A number of Google My Business pages have become “unverified” without notice, causing their hard-earned reviews to be removed from their Google profiles, Google Maps listings, and the search results page. Unfortunately, this is not an April Fool’s Day joke.

We believe this is related to a few changes that Google has been testing out recently, and we advise you to check all the Google profiles you’re currently managing.

Help! My Google reviews have disappeared

Has this issue affected your business? Don’t panic. We’ve got you covered. Follow these steps to get your Google reviews back.

  1. Log into Google My Business.
  2. In the upper left corner, open the menu and choose “All Locations”.
  3. If prompted, verify that you are authorized to manage this business and agree to the Terms of Service.
  4. Click “Manage Location”.
  5. From the Location page, click “Edit”.
  6. Open the Maps section.
  7. Click “Edit Marker Location”.
  8. Wiggle the map marker just a tiny bit and save.

This should refresh your business’ Google profile, after which it should be back to normal within a few minutes. If your reviews still don’t appear, try clearing your cache.

If this doesn’t solve your issue, the rest of this article explains how to restore your Google reviews based on other potential causes of reviews disappearing.

Online reviews and ratings on local Google+ pages are among the most powerful tools a digital marketer can take advantage of. Not only do Google+ reviews influence consumer behavior and brand reputation; they also significantly affect search performance: where and how a business can be found in search results, and whether or not the business is able to convert visitors into customers.

Keep in mind that there have been cases of Google-listed businesses experiencing technical issues with their reviews on Google. As in: reviews have disappeared, or are no longer displayed on their pages.

Here’s a list of possible reasons why your reviews have disappeared from your Google+ page. Hopefully, this helps you determine the ways you might be able to get your Google reviews back.

Reviews labeled as spammy 

Google has been very aggressive in fighting spammy reviews to ensure the quality of the Google+ platform. So if some of your Google+ reviews have disappeared, chances are that the ones that disappeared have been labeled as spammy, or against Google’s content policy guidelines. (You can read the guidelines here.)

Note that, much like Yelp’s, Google’s review filter may sometimes work in ways that flag and remove legitimate reviews. (Unfortunately, there isn’t much you can do about this, other than to keep engaging with users on Google+ in hopes of generating new reviews.)

Reviews contain links / URLs 

This is related to the above item: Google+ reviews with links / URLs in them will automatically be marked as spam and removed from a business’ local Google+ page.

Long period of inactivity on Google+ 

An inactive Google+ page might also affect the way that page is displayed.

Recently, Google confirmed that it is reaching out to owners of local Google+ pages that have been inactive for 6 months. According to the company, owners who have not logged into their Google My Business dashboard (the dashboard for managing Google+ business pages) or shown any activity – such as post updates, upload / share photos, respond to reviews, etc. – in the last 6 months are at a risk of having their page unverified.

What happens when my page has been unverified?

Being demoted to unverified status means that you will not be able to use Google My Business to manage or edit the business information that appears on the unverified page.

Unverified also means that you won’t be able to respond to reviews using the owner response functionality, or use other Google My Business features like post updates, check customer insights, and track your reviews and ratings over time.

If you are managing multiple business locations using Google My Business, the inactive pages or locations will be displayed with a notice of “Disconnected”. 

What do I need to do to get verified? 

Google will contact you and provide a 2-week notice of the pending unverification via E-mail.

If you are already using Google My Business to manage your local Google+ page, all you have to do is log in and/or publish a new Google+ update or post within 2 weeks of receiving the E-mail from Google.

If you missed the 2-week deadline and your page has been unverified, you need to contact support to restore verification.

If you have not signed up for Google My Business, then your local Google+ page has never been verified in the first place. We strongly recommend that you get verified ASAP. Follow the step-by-step guide.

Will my reviews disappear if my Google+ page is not verified? 

We have observed cases wherein existing reviews are not visible on a local Google+ page, yet remain visible in search results snippets.

However, Google has not explicitly stated or confirmed that an “unverified” status or inactivity causes reviews to be hidden from a Google+ page.

Local search expert Mike Blumenthal says, “Reviews are independent of verification. They are attached to the business at that location NOT the (Google+) page. If the page becomes unverified then the reviews will still show IF Google thinks that the business still exists.”

There may be unusual cases when the Google+ page and the location data have become separated, causing reviews of the business location to disappear from Google+ but remain on search results and Google Maps. If you think this is what has happened to you, we recommend you contact Google support.

Whatever the problems or issues you’re experiencing with your local Google+ page, one of the safest bets is still to log into or sign up for Google My Business and be active in using the dashboard.

Reviews are from third-party sites 

Another reason why some reviews might not be displayed on your page is that these reviews were originally posted on a third-party (non-Google) site.

Google used to pull review data from other sites and platforms like Yelp, Facebook, and Yahoo Local – a practice the search engine giant has since stopped.

Now, only reviews posted originally on Google+, Google+ Local, or Google Maps are displayed on local Google+ business pages. Google may sometimes still link to “reviews around the Web” below the reviews by Google users, but the links are generated algorithmically and may not always be 100 percent accurate.

Your business has duplicate listings 

If your Google+ reviews have disappeared, double-check to see if there are duplicates of your business’ listing. If that’s the case, your reviews are being displayed on one of those duplicates.

You can check for duplicate listings by visiting and searching for your business location’s exact name or address.

If you have duplicate listings, you can get your reviews back on your original page by contacting support and requesting to have data – including reviews – from duplicates merged into one listing.

You moved to a new location 

Typically, if your business changes location but keeps the same business name, Google will move the reviews to the new location. This change will be reflected on Google Maps.

However, if your business is the kind that’s heavily tied to a specific location – say, you’re running a hotel, a golf course, or a local attraction – then Google might not automatically move your reviews to your new location.

If this is the case, send a report to Google using the Report a Problem link and provide information on your new business location.

Reviews are marked as private or deleted by author 

A simple reason why you might not see some of your business’ reviews on Google+ is that, when Google+ Local was launched in 2012, individual users were initially given the option to make their written reviews public or private. Reviews that have been marked as private or deleted by the author won’t be displayed on your local Google+ page.

Hopefully, the information above helps you identify the problem and resolve your issue with Google+ reviews. Need more help? Leave a comment below and we’ll try to answer your questions as best as we can.


Migs Bassig

Migs is the Content Manager for ReviewTrackers. He's a creative writer who has helped numerous companies communicate more effectively online, and he loves sharing his local marketing knowledge to help brands and business succeed.


  1. AnnieLouJ12860

    So, if I don’t update my account frequently I will lose all the reviews that would be posted in meantime? That is so unfair! Maybe it is not updated as we don’t have time focusing on that part of the business. That seems harsh. Also, why would anyone mark their review as private? The main reason of leaving a review is to be seen by others. Why to remove, delete or place it as private?

  2. Jacob B.

    I for one am happy because at least someone is trying to get rid of all the spam on the internet. And, as far as I can see Google is the only one who actually gives a damn about the users.

    @AnnieLouJ12860 – So, what are you actually losing with this? You haven’t spent much time on it in the first place. If you can’t afford the time to maintain your business profiles on all possible platforms or if you can’t afford to employ someone to that for you – what’s the point of that page for you anyway? No one ever said that you have to have them all. Just focus on those that bring you most customers and manage those; let the other ones go. Problem solved – Google is happy, users/customers are happy and you can actually manage selected number of pages that mean the most for your business 🙂

  3. Mary Rose

    Very useful article. Luckily, my reviews haven’t disappeared but it’s useful to know how to prevent them. Google sometimes can be really difficult to understand and follow all their agreements.

  4. Jonah

    As you said, there are good chances that the reviews were spam, but it is not 100% true. Google+ held the right to delete any review they might think as a spam. So, they can delete every review under suspicion of being spams. That is not fair. This way they can manipulate with reviews and push some businesses down the abyss. Also, what is that policy of deleting posts containing links. Maybe a happy customer shared a link of a photo or video while they were shopping, visiting or using your service. I don’t like Google+ at all. Luckily there are plenty other review sites that are more friendly.

  5. Rosie

    Can anyone help as I’ve recently set up my Google places listing and a few of my clients have kindly done a review but only 1 is visible. My account is verified and promoted with pics and updates. Any advice would be fantastic. Thanks in advance x

  6. Shane Wolcansek

    You just saved me much panic and distress. I was able to get my reviews to reappear thanks to your help! I am a plumber and my reviews are what make us stand out from everyone else. Without them we noticed our call volume drop which got me digging into what could be causing it and sure enough, all our reviews had vanished. Thank you so very much for taking the time to write this article!

  7. Karen Ann

    Thanks! The wiggle got them back!

  8. Alex K

    Thank you for this excellent article!

  9. Jesse

    Google or someone else is removing business reviews by the thousands! I’ve seen it happen to two car dealerships I’d been to that had many negative reviews as well as a Dominos Pizza where I live that had many negative reviews there! ALL the Dominos reviews were removed! This Dominos had been in business well over six years, was not very popular. They currently have 10 reviews, 9 of them five star, a total joke! I don’t trust Google at all regarding their business reviews!

    • Me

      We are paid if our customers do a 5 star review for our dealership. The reviews are done and stay up for 4 days and then they are gone. WHY? This is costing me money. How do we get this fixed? Also the buisness gets to keep the 5 stars but the review is hid. What can I do to get this fixed?

  10. Ed

    We’ll there’s as much fake reviews on Google than there are real reviews, you can’t trust Google for reviews anyway as bad as Yelp is a fake review website too. Businesses either pay businesses to post fake reviews for them or they write their own pretending they are customers. Why doesn’t Google rewrite their business listings to filter out fake Google reviews? It would do everybody a big favor so we don’t have to be lied to about fake customers in my view.

  11. Ric

    I spoke with someone from Google today, they actually called me back after just 45mins of contacting them through the web enquiry.
    I had the issue where my first and only review was online for only a day or so and then disappeared from Googles search page. My business was still listed but there were no reviews or option to leave one. *However, you can still see the review and the leave a review option via Google Maps.
    When speaking to a representative, they said that they are aware of a glitch in the system and that they’re currently working on it and reassured that people could still leave a review via the Google+ page in the interim.
    So it looks like we’ll see a resolve some time soon, although I wasn’t given any timeframe.

  12. Deri Hughes

    I have a listing for my business linked to a map. I no longer want the advert to appear because reviews are not appropriate for my professional work (mental health). I have deleted my Google + page where the reviews and ad were linked to but the advert continues to appear. How do I get Google to remove the ad from my listing??

  13. Z

    I couldn’t get my business to show up on the map list. I contacted Google numerous of times, and every time they suggested I sign up for more services. They said, “I have to work on it daily”. Who in the hell has time to do this, when they own a business? Oh, they also delete reviews, if you have too many positive ones!?!?! Its a complete joke! Its like the BBB pay to play.

  14. Christopher Whalen

    I have a verified google my business, Chris Whalen, CPA, with a website shown as Recently I revamped my website, including a testimonials / reviews page and I wanted to mirror my google reviews there as well. I was told that having a verified business with google, reflecting the correct website, would stop google from believing there were duplicate reviews out there and so stop them from removing the duplicates on Google..

    But in the past 3 day since launch, I placed 14 of my reviews on my website and all them have been removed from Google, 116 down to 102. Am I correct to think that this should not have happened? Having a verified business on Google My Business?

    Thanks so much for your time. I didn’t know where else to turn.

  15. Clean Perth

    There is about 102 reviews shown in the “Manage Location” statistical record of my business google site. But only 96 is shown in the Google Map when people search for my business on google. Is there any reason why is this happening?

  16. Rosie Brooks

    Thanks, we have followed these instructions but the reviews that disappeared overnight are not back. About half of our reviews regularly disappear and we have to call the client and ask them to re-post which isn’t sustainable. Reviews are often there for some months before disappearing. AAAghg!

  17. Eran

    Is there a way for a business owner to delete reviews? Or to hide all revews? Or to disable revies alltogether? Is there a way to delete a business from google maps/business listing for good?

  18. Jeffy

    I am new to SEO and trying my best to understand with my small business(service). I constantly see people having issues with scam reviews or something of the sorts. I was trying to find ways around using google places or such. Maybe you can ease my mind to dive in.
    Also I hear a lot in creating blogs to stay relevant with new material to rank higher. Is this the only way of doing so? Someone I talked to said what Google is really looking at is being listed and fresh new content. Is this the best way to look at SEO?
    Like I said I have been reading a lot and trying to catch on, but make the right moves.

  19. Stevie O

    I have closed my google account as the business is no longer open. I received the confirmation email this evening. Do you know how long it takes for the profile to disappear from view? & does it also take the reviews with it? I’m quite happy for the whole thing to go – I just wondered how long it took, many thanks

  20. adele

    Yesterday was all fine. Today i came to my google plus account and all my pictures are gone, i have no header picture, my profile picture is just a letter, nothing. Also, when i click my profile picture in the top right hand corner it list my business page underneath so i can quickly go from one to the other but that has disappeared. Everything gone. I have had to set up a new business page but now i have no followers, had to input everything again and get it verified again. Very frustrating.
    I did delete my browser history, has that got anything to do with it, although i don’t see why as all my other social networks are fine?

  21. Paul.

    Thanks for this! Lost one of my reviews (we are a start up) but got myself verified again. Just took a wiggle. The IT equivalent of turn it off and on again. Thanks for your help!

  22. Richie

    Thanks for the article, for some reason on google my business the review button and preview of reviews have been removed last week. They can still get to it by google maps, but I’ve done nothing and cannot find any way to get it back having tried all your advice. There does not seem to be any way to contact google, do you know of an expert who could help me?

  23. Matt Conte

    Anyone know how to find a Google review written by someone else on a business that no longer exists?