Is your business website mobile-friendly?
According to a 2011 study by Google (“The Mobile Movement: Understanding Smartphone Users”), 107 million Americans will use smartphones by the end of 2012. This means that, very soon, close to half of all mobile phone users (44 percent) will be able to search for local information, find products and services, browse the Web, discover new places, and call business locations using their devices.
As a business owner, you’ll want to be able to reach out to the on-the-go smartphone crowd. You’ll want them to get to your door and not walk toward the next street where your competitor is. You’ll want them to find you on top of the search engine results when they search for your products and services using their phones. You’ll want to see positive words about your company that smartphone users wrote in all kinds of sites (Yelp, Google+ Local, TripAdvisor, Expedia, Foursquare, etc.) across your online reviews aggregator. And you’ll want to have a mobile-friendly website that enables potential customers to find you in simple, fast, and easy ways.
If you’re looking to get started with all of the above, check out this infographic posted recently on the Google and Your Business blog. Hopefully, with your new mobile website, you’ll be able to serve smartphone users and generate new opportunities for growing your business!
Be sure to track what your mobile customers and smartphone-carrying patrons are saying about you online. Our reviews aggregator – ReviewTrackers – makes it easier than ever to monitor your business’ online reviews.