Get better feedback from customers
- Monitor location performance.
- Identify trends in customer experience.
- Respond to complaints.
66 percent of consumers find online reviews influential or highly influential when searching for a dealership.
72 percent of consumers find online reviews influential or highly influential when considering an auto repair company
39 percent of auto service customers say they’re likely to leave a negative review after a bad experience.
Two-thirds of consumers say online reviews are influential or highly influential when choosing an automotive business.
Here’s why: Cars are a major expense. Cars are also a source of anxiety because of the cost of ownership. Consumers will research an automotive business’ online reputation before purchasing products or services.
That means you need to keep an eye on what people are saying online and quickly respond to negative criticism.