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Google recently introduced an update to Google Maps that feature a new ability for users to search for reviews of local businesses.

With Maps being a trusted source of information, and with reviews being a core part of the Maps service, the new search feature should prove to be handy for consumers looking for great local businesses, especially in situations where there are too many reviews to sort through.

Users can search not only for titles of reviews, but also for specific keywords found in the actual text content of reviews. This means that, for consumers, finding Google reviews that tell them exactly what they want to know about a place or local business is easier than ever.

For example, with the update, users can now search for “sushi” in the new search box of a Japanese restaurant’s review section or, in that of a shopping mall, type in “parking,” say, or “wheelchair.”

Options for sorting the reviews are still available when a user is searching. So, review search results can be organized by newest, most helpful, and so on.

The new review search feature on Google Maps is being rolled out across multiple platforms, including Maps for desktop, Android, and iOS.

Why is this important for businesses?

The latest Google update is yet another demonstration of the search engine giant’s efforts to dominate the online review market.

According to the 2018 Online Reviews Survey by ReviewTrackers:

Google is the review site of choice, with 63.6 percent of consumers saying they are likely to check online reviews on Google before visiting a business — more than any other review site. (Yelp ranks second at 45.18 percent, followed by TripAdvisor and Facebook.)

Reviews on Google are a major trust signal. 21 percent of consumers say that reviews on Google are one of the most important things when they search for a local business.

Consumers are leaving more and more reviews on non-review sites. Yelp and TripAdvisor continue to hold market share, but reviews on Google have grown tremendously. Reviewers are actually more likely to leave reviews on Google than elsewhere.

How to use the new review search feature

On Google Maps for Android

  • Search for a place or local business on Google Maps
  • Look for the Reviews tab, then tap
  • Type what you’re looking for into the search bar

On Google Maps for iOS

  • Search for a place or local business on Google Maps
  • Scroll down and look for the Reviews section
  • Type what you’re looking for into the search bar

Migs Bassig

Migs is the Content Manager for ReviewTrackers. He's a creative writer who has helped numerous companies communicate more effectively online, and he loves sharing his local marketing knowledge to help brands and business succeed.

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