Foursquare is doing a lot of celebrating these days. For good reason, too.
The local discovery engine, mobile location app, and online reviews aggregator recently raised $41 million from investors (led by private equity firm Silver Lake). The funding allows Foursquare to continue its evolution from a mere mobile location check-in service to a powerful location-based discovery, exploration, and reviews platform.
Then yesterday – April 16 – Foursquare celebrated the annual Happy #4sqDay, a day in which special 4sqDay badges were given (somewhat a status symbol for the platform’s users), local meetups were held, and special water bottles were given out.
4sqDay, for those of you that didn’t know, actually started in 2010 in Tampa Bay as a grassroots event that began to spread to local Foursquare communities all over the world – communities composed of individual users and business owners. It was started by an optometrist named Nate Bonilla-Warford, who was struck by the thought that four-squared equaled to 16. So he began to encourage everyone in Tampa to check in on the fourth 16th of the year: April 16. It sparked a movement that went crazy. And the whole thing – for which Foursquare itself was not responsible – went viral.
To mark this year’s anniversary, Foursquare also released an awesome personalized check-in infographic available to all users. It displays a visualization of the places that users have visited, checked into, rated, and maybe even written an online review of.
4sqDay also coincided with the release of a bunch of new Foursquare specials ran by thousands of the site’s business users. International clothing retailer H&M offered a 25 percent discount off any item chosen by shoppers. The Children’s Museum of Atlanta dropped $3 off general admission tickets. And AJ Bombers in Milwaukee commemorated 4sqDay by offering $4 burgers.
(Check out: “Foursquare for Business: Six Tips for Business Owners”)
Did you celebrate 4sqDay yesterday? Tell us how the day went by leaving a comment below. Meanwhile, if you haven’t yet claimed your business on Foursquare, do check out our how-to guide.