Not too long ago, we published a great list of places online where restaurateurs can post their menus. It seems like it’s time to add a familiar name to the list: Facebook.
The popular social network has announced that it’s now going to let restaurants post their food menus to their Facebook Pages.
According to the product news announcement, Facebook is using the listings service SinglePlatform to help local business owners upload and showcase what’s cooking. (Those who are already signed up for SinglePlatform’s service will have their menus automatically uploaded to their Facebook Page.)
The uploaded menus can be accessed by potential customers and diners by clicking on a Page’s “More” tab on Facebook – then, in a list of options, “Menu.”
The feature is already live for businesses in the US and Canada, with more locations and countries coming soon. If you, as a business owner, don’t yet have that capability, Facebook says that you can still upload a PDF version of your menu. Just go to your Facebook Page, click “Settings,” and click “Page Info.”
Facebook’s announcement comes just after Google launched its own restaurant menu search service. More recently, online review site Yelp introduced a free new service for enabling online restaurant reservations. As the competition heats up between these various social media platforms and online review aggregators, Facebook is taking another step forward by developing new diner-friendly features.
It’s easy to see why. Consumers are relying on online sources of information – including restaurant reviews, recommendations, and ratings – more than ever. Subsequently, it’s influencing the way business owners and execs in the restaurant and food service industry are marketing themselves. In fact, according to a recent survey by GE Capital, Franchise Finance, 56 percent of franchise owners now think that reviews on sites like Yelp, Google, and Facebook are more important influencers of store traffic than traditional advertising.