Research

Digital Marketing is Getting Harder, and Dealing with Reviews is the Most Frustrating

December 23, 2013

45 percent of customers say they’re more likely to visit businesses that respond to their reviews

Online Reviews Survey

Digital Marketing is Getting Harder, and Dealing with Reviews is the Most Frustrating

Business owners and marketers nowadays think that local digital marketing is getting harder. The most difficult, most challenging part? Getting reviews and managing online reputation.

This is according to new data gathered by Search Engine Land’s Myles Anderson, who recently ran on-the-spot surveys during BrightLocal’s InsideLocal webinar series. The results reflect the opinions of local digital marketers, business owners, search marketing agencies, and other industry professionals.

(Check out: “7 Smart Tips for Managing Your Online Reputation”)

Asked whether they think local search marketing is getting easier or harder, 62 percent replied that they think it’s getting harder.

According to survey results, the most tricky part for 32 percent of the respondents involves generating online reviews and online reputation management. Moreover, 26 percent said that, when it comes to digital marketing, having to deal with online reviews (as posted by consumers on sites like Yelp, TripAdvisor, Google, and Foursquare) is their biggest source of frustration.

Check out some more charts and graphs from the Search Engine Land survey results:

online review management

This is something that we here at ReviewTrackers happen to understand very well: studies suggest that as much as 85 percent of consumers read online reviews to determine whether a local business is good or not. To put it simply: businesses can no longer ignore reviews, because reviews influence consumers, affect business reputation, and impact the bottom line.

One of our goals is to help businesses deal with reviews more effectively. We understand how frustrating and challenging this can be, and that’s why our software platform includes features like new review alerts and a review request tool (to make the process of asking for customer feedback easier and more streamlined). We’ve developed ReviewTrackers to meet the evolving demands of today’s digital marketers and business owners and so far, we’re thrilled that our users are loving the platform. If you want to try it out for yourself, sign up for a free trial today.

(Infographic: Search Engine Land)

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