In the age of Yelp and TripAdvisor, online reviews have the power to influence purchase decisions and shape consumer behavior.   According to a study by international market research firm YouGov, 78 percent of Americans check out reviews before making a purchase. They do so in order to assess the quality of a product or…

The food delivery industry is booming. “Consumers are staying home more than ever before and, increasingly, even when they’re eating out, they’re eating in,” writes Matthew Cochrane in an article in the Motley Fool. The U.S. home delivery food market will increase 79 percent in the next five years, according to the investment firm Cowen.…

Increase your SEO rankings to get ahead of the competition with just a handful of simple steps. These six strategies will help B2C companies who are just getting started with local SEO. Optimizing for local is so extremely important for B2C companies. Local has become one of the biggest SEO trends in recent years. In…

According to the 2018 Online Reviews Survey by ReviewTrackers, Google is outpacing other review platforms like Yelp, TripAdvisor, and Facebook in terms of growth in online reviews. Simply put: the search engine giant is dominating the review market: 64 percent of consumers say they are likely to check reviews on Google before visiting a business…

This article was written by Kristen Herhold. Kristen is a writer for The Manifest and focuses on social media, digital marketing, and advertising business trends.  Ninety-two percent of small businesses plan to invest more in social media this year, and Facebook’s recent Cambridge Analytica scandal isn’t slowing them down. Social media helps businesses reach consumers, who…

If you’re running or managing a business in the financial services industry, you’ve probably heard of Credit Karma. Founded in 2006, the website is known as a free credit and financial management platform, offering free credit scores, reports and insights, plus tools for identifying and disputing credit report errors. It gives members access to their…

In case you missed it, Google recently updated its review policy and added the following requirements: Don’t discourage or prohibit negative reviews or selectively solicit positive reviews from customers. What exactly does this mean for businesses? The short answer is: you can no longer filter customers before asking them for a review. You can’t choose…

If you’re into the wedding business as a supplier, you’ve probably heard of The Knot. As one of the largest online resources for wedding news, trends, information, and inspiration, TheKnot.com helps its users — couples getting married — plan the perfect wedding. The site was founded by husband-and-wife team Carley Roney and David Liu, who…

You’ve just finished servicing a customer’s car. You two talk about the weather, how it’s going to be the perfect day to take the car for a nice drive. The customer pays and is ready to walk out. Before the customer leaves, though, you say, “Hey, would you like to review us?” The customer says,…