What is Social Proof? Consumers are influenced by other people more than they realize — or are willing to admit. This is what makes the concept of social proof a powerful one. First coined by Robert Cialdini in Influence, social proof (sometimes called informational social influence) is often described as a psychological and social phenomenon…

healthgrades

Setting up your listings on Healthgrades is one of the best ways to acquire new patients for your health organization. The healthcare-focused site already includes over 1.1 million physician listings along with 7 million ratings and reviews from patients. The overwhelming number of reviews on Healthgrades is further proof that online reviews are a major…

yelp doctor reviews

A survey from Software Advice showed that 72 percent of patients use online reviews as the first step when finding a new doctor. With enough reviews and a respectable online reputation, any doctor can use Yelp to acquire more patients. We’ll show you why Yelp is important, how to get a listing on Yelp, and…

Google is now enabling business owners to add their product information on Google My Business and have this information displayed on their Google business listings and profiles. As one of the most recent examples of how Google aims to provide search users with more granular, detailed, and relevant information about businesses, “Products” (currently in beta)…

yelp api

Image courtesy of Yelp The data of over 50 million Yelp business listings isn’t just available on the Yelp website or app; it can also be available through an API — although Yelp restricts some access. API, which is short for Application Program Interface, is a way for two pieces of software to “talk” with…

yelp fake reviews

Some businesses try to take advantage of fake Yelp reviews in order to enhance their Yelp listing’s reputation and exposure. This is a bad idea. Especially when you consider the fact that Yelp has a sophisticated system in place that easily detects fake reviews and punishes the businesses that use it. If you don’t already…

Google Reviews Widgets Google reviews widgets, available in various shapes and sizes, enable you to embed or display online reviews from your Google business listing on your own website. Using widgets to display a business’ Google reviews has become a go-to strategy for today’s marketers. This allows them to leverage reviews as a powerful form…

yelp category list

Yelp’s ever-growing list of categories indicates that the platform attracts more than those looking for a new restaurant. Many users use Yelp to find different types of business in their area, and they leave plenty of reviews. Yelp’s latest factsheet report shows that users wrote 171 million reviews in Q3 2018 for almost every type…

lawyer reviews

Increasing the online exposure of a law firm or individual lawyer can be difficult, but the process is getting easier with the help of online reviews. Our own online review survey shows that the legal industry has the second-highest rated average star rating. These high ratings help other consumers who use the Internet to find…

Online review site Yelp serves as a great platform for businesses looking to connect with existing and potential customers. According to the Online Reviews Survey, Yelp ranks second among all review sites that consumers check before they visit a business. The Yelp Factsheet also reveals that 92 percent of consumers make a purchase after visiting…