Technology is shaking up the restaurant and foodservice industry. The end-to-end guest experience — from research and reservations to ordering, delivery, consumption, and payment — can now happen in a handful of screen taps or mouse clicks. Satiated with choices, consumers are demanding innovation in ways that drive industry trends, menu offerings, and entire operations.…

Travel planning has changed. With limitless sources of information accessible in an increasingly social world, travelers have essentially become their own agents. Just ask any Web-searching, iPhone-brandishing, Instagram-loving traveler who fires up Google, TripAdvisor, Booking.com, or Travelocity to find hotels, Expedia and KAYAK to book flights, Lonely Planet or Fodor’s to finalize itineraries and tours.…

Last month, Harvard Business Review published a report exploring the true quality of online reviews on websites like Yelp, TripAdvisor, Facebook, Google, and Glassdoor. According to the report, reviews typically have a distribution of opinion that is “highly polarized, with many extreme positive and/or negative reviews, and few moderate opinions.” Indeed, it is not unusual to…

South by Southwest (SXSW), the annual conglomerate of film, interactive media, and music festivals in Austin, Texas, continues to educate attendees on the emerging trends in technology.  Here are some of the top trends the ReviewTrackers team heard at SXSW this year. Staying Relevant in Changing Industries   Chris Campbell, our CEO, says, “Digital transformation…

In today’s age of customer reviews and online word-of-mouth, brand reputation is shaped not only by what a business says about itself, but also (and probably mostly) by what its customers are saying online about the business. While this may make you feel like you have little control over how potential customers perceive your brand,…

More and more people are using their smartphones and computers to discover great businesses close to their location. Hence, the rise in popularity of “(business) near me” searches, such as the kind pictured below: Want to catch the attention of these “near me” searchers? Here are helpful tips on how to rank for their search…

Today’s top brands are finding ways to harness user-generated content (UGC) to boost the effectiveness of their campaigns. Whether it’s in the form of a consumer-written blog post, a 5-star review, a ReviewTrackers YouTube video, an Instagram photo or story, or a social media comment, UGC can add great value to your marketing efforts and…

In one review about the interview process at Apple, an interviewee writes that they were asked about finite element analysis and strength materials, but didn’t get asked any personality questions. From the candidate’s perspective, this was a problem. There were no questions that would give Apple an idea about the candidate’s behavior or personality. Talk…