The world of consumer healthcare is currently experiencing a vital shift. Just like in retail, automotive, hospitality, financial services, and nearly every business sector and industry, the old fee-for-service and fix-what’s-broken approach is no longer enough. Healthcare consumers want more options, greater convenience, fairer prices, and better interactions throughout the entire patient experience, across the…

Technology is shaking up the restaurant and foodservice industry. The end-to-end guest experience — from research and reservations to ordering, delivery, consumption, and payment — can now happen in a handful of screen taps or mouse clicks. Satiated with choices, consumers are demanding innovation in ways that drive industry trends, menu offerings, and entire operations.…

Travel planning has changed. With limitless sources of information accessible in an increasingly social world, travelers have essentially become their own agents. Just ask any Web-searching, iPhone-brandishing, Instagram-loving traveler who fires up Google, TripAdvisor, Booking.com, or Travelocity to find hotels, Expedia and KAYAK to book flights, Lonely Planet or Fodor’s to finalize itineraries and tours.…

In today’s age of customer reviews and online word-of-mouth, brand reputation is shaped not only by what a business says about itself, but also (and probably mostly) by what its customers are saying online about the business. While this may make you feel like you have little control over how potential customers perceive your brand,…

Local search engine optimization is a crucial component of any marketing strategy.  With more than 6.5 billion web searches a day worldwide, using a search engine is the way in which customers will find your business locations.  Local search optimization is extremely beneficial for businesses. More than one-third (35 percent) of all searches have local…

The Four Most Important Customer Engagement Metrics For Your Store

Creating a customer-focused organization is an essential element in building a successful company: it’s no longer just about the company and what they provide – it’s about the customer. Customers expect companies to listen to them and provide a more-than-satisfactory customer experience. In order to do this, you must organize your company in a way that…