In today’s age of customer reviews and online word-of-mouth, brand reputation is shaped not only by what a business says about itself, but also (and probably mostly) by what its customers are saying online about the business. While this may make you feel like you have little control over how potential customers perceive your brand,…

Local search engine optimization is a crucial component of any marketing strategy.  With more than 6.5 billion web searches a day worldwide, using a search engine is the way in which customers will find your business locations.  Local search optimization is extremely beneficial for businesses. More than one-third (35 percent) of all searches have local…

The Four Most Important Customer Engagement Metrics For Your Store

Creating a customer-focused organization is an essential element in building a successful company: it’s no longer just about the company and what they provide – it’s about the customer. Customers expect companies to listen to them and provide a more-than-satisfactory customer experience. In order to do this, you must organize your company in a way that…

4 Ways NPS Can Improve Customer Experience

What if we told you there was one number to help your brand succeed and your business grow? Wouldn’t you want to know the equation to help you unlock this powerful number? It’s easier than you think. We’re talking, of course, about the Net Promoter Score and System (NPS), an index by which businesses can…

There is a disconnect between customer’s expectations and the practices currently in place from social media professionals, and the customer is suffering because of it. Business owners and social media managers, it’s time to start responding to all of your negative online reviews. Online Reviews Are Social Media In September 2012, Convince & Convert conducted a study about…

More than ever, online reviews are having a major impact on the decisions of people who are looking for lawyers and legal services. Are you managing what your clients are saying on online review sites? You should be. Just check out these stats: Approximately 83 percent of people check lawyer reviews as the first step to finding…