Tracking the right customer satisfaction metrics will help you better understand how to retain your current customers — as well as attract new ones. In an increasingly crowded marketplace, merely being able to sell your product or service doesn’t always guarantee business growth. You also have to make customer satisfaction a top priority. It’s a…

What are the SEO benefits of reputation management? It may be plain to see how online reputation management efforts can affect the ways consumers perceive your company or brand. But ORM can do wonders for your SEO strategy, too, helping you achieve greater visibility in search engine results, drive more traffic, and improve your conversions.…

Let’s talk customer acquisition strategy. One fundamental way to grow your business is to win new customers. Sounds simple enough, right? After all, there are so many channels and so many ways for today’s businesses to find, engage with, and attract potential new customers. The most challenging part: where exactly — and how. After…

If you’re in the construction or contractor business, you’ve probably heard of GuildQuality—and gotten reviews on the site. The site allows consumers to search for contractors by name, location, and type of work, kind of like TheKnot but for people who are looking for builders, remodelers, and contractors instead of wedding vendors. GuildQuality is also…

Customer feedback is one of your company’s greatest sources of information and learning. Using information from customer feedback, you can gain valuable insights essential to improving your brand, products, services, and overall customer experience. Often, companies that are able to efficiently listen to customer feedback also have a more complete understanding of their customers…

How well do you know and understand your customers? This is a question that customer experience software can help you answer. By providing you with the necessary tools, data, and technology, CX software will enable you to achieve a more accurate and complete picture of who your customers are, what their needs and wants are,…

Your business probably has a Facebook Page and a Twitter account. And you have a LinkedIn company page where you’re growing a network of colleagues, employees, customers, partners, and business associates. And someone on your team is probably posting work-related photos on your company’s Instagram account. This is great! You have already planted your…

If you’re trying to build your company’s online reputation, it can be tempting to take shortcuts and try to find a quick fix. This is particularly true for businesses with not-so-positive reviews and one-star ratings. After all, a stream of fresh positive reviews can quickly bury negative feedback and clear out blemishes in search…

Businesses that rank highly in local search engine results are more likely to attract visitors, drive conversions, and increase sales. In fact, according to research: 92 percent of search users and consumers choose a business that appears on the first page of local search results. And approximately 53 percent visit a business within 48…