Customers tell stories on social media. Customers tell stories about their experiences with businesses – whether it’s about a restaurant or a bank, customers are going to write how they feel interacting with your brand. Building a social media marketing plan is essential to the success of your business because customers go to social…

If you’re looking to improve your business performance on social media, it’s important to know how your competitors are doing and how you’re measuring up against them. Conducting competitor analysis doesn’t have to be hard. This post will talk about how you can monitor the competition based on their activity on Facebook. Why Do Competitor…

Last month, Harvard Business Review published a report exploring the true quality of online reviews on websites like Yelp, TripAdvisor, Facebook, Google, and Glassdoor. According to the report, reviews typically have a distribution of opinion that is “highly polarized, with many extreme positive and/or negative reviews, and few moderate opinions.” Indeed, it is not unusual to…

Customer testimonials are an important tool when customers are researching businesses online. According to the 2018 ReviewTrackers Online Reviews Survey: Statistics and Trends, there are more and more positive reviews. There’s a shift taking place — more customers are using reviews as a way to talk about positive experiences rather than negative experiences. In addition,…

When you were applying to jobs right out of college, your advisor, family and friends may have told you to watch what you post on social media because you had to create a positive online brand reputation to get a job. A positive reputation matters for both individuals and for businesses. When customers search…

Some businesses are still reluctant to embrace online customer reviews posted on sites like Yelp, Google, Facebook, and TripAdvisor. Maybe one of the previous comments they saw had caused a little PTSD. Or maybe there aren’t enough reviews coming in for management to make a fuss about. It could go the other way, too: too…

A woman reads several online reviews on Google about a new restaurant in town. Most of the reviews are positive. Each reviewer raves about the food, highlighting the duck fried rice. The woman makes a reservation after reading the reviews. She sees that other consumers enjoy the food, so she feels confident that the new…

Today’s business leaders understand that their organization’s ability to attract and retain top talent is key to company success and growth. That’s why employer branding has increasingly become a key area of focus for organizations. Here are some stats that highlight the growing importance of having a strong employer brand: 94 percent of candidates are…

More and more companies are recognizing the value of online reviews, which can serve as powerful testimonials that influence potential customers’ decision-making and purchase behavior. Beyond monitoring and responding to reviews, marketers are developing various strategies in order to get more reviews. As much as 88 percent of consumers trust online reviews as much as…