More and more people are using their smartphones and computers to discover great businesses close to their location. Hence, the rise in popularity of “(business) near me” searches, such as the kind pictured below: Want to catch the attention of these “near me” searchers? Here are helpful tips on how to rank for their search…

Franchises today are working on improving their SEO strategy to be found in local searches. Let’s say you own a franchise with 50 locations. You provide high-quality burgers at each location. You also make sure amazing service is provided at each location. But you’re having some trouble competing with the local restaurants within each franchise…

Corporate reputation management is a combination of strategies that are used to shape consumer perception of your brand. Today, consumers rely on current customers to tell them whether or not a business is worth their time and money. Consumers look at feedback from online reviews and social media to use in their decision making…

If you’ve ever tried your hand at marketing any business or brand online — in search and on social media — you’re likely to have heard of “user-generated content” or UGC. What exactly does this term mean? And why is it getting thrown around a lot in so many marketing conversations? To help you more…

Google is the link between your healthcare organization and the consumer. Consumers type in something like this in Google’s search box when searching for a new provider: “primary care doctor in Boston.” They’ll then scroll down the page to see the doctors that show up under Google’s map. Consumers use the reviews and ratings of…

For businesses of all kinds and sizes, local search engine optimization (SEO) is one of the most effective ways to drive traffic and purchase. A strong local search presence can help your company attract customers without spending tens of thousands of dollars in traditional advertising. In fact, according to research: 92 percent of users choose…

In one review about the interview process at Apple, an interviewee writes that they were asked about finite element analysis and strength materials, but didn’t get asked any personality questions. From the candidate’s perspective, this was a problem. There were no questions that would give Apple an idea about the candidate’s behavior or personality. Talk…

This article was written by Victoria Greene, a branding consultant and freelance writer. On her blog, VictoriaEcommerce, she shares tips on ecommerce and how writers can develop their craft. She is passionate about using her experience to help brands grow their business the right way. Investing in reviews means investing in the customer experience. In…