Local search engine optimization is a crucial component of any marketing strategy.  With more than 6.5 billion web searches a day worldwide, using a search engine is the way in which customers will find your business locations.  Local search optimization is extremely beneficial for businesses. More than one-third (35 percent) of all searches have local…

The patient is a consumer. As out-of-pocket healthcare costs continue to increase, patients are doing more research when they search for a healthcare provider. To understand the role of consumerism in healthcare, we spoke to Preston Gee, vice president, strategic marketing at CHRISTUS Health. He says that while it’s important for a hospital to be…

Attracting top talent isn’t as simple as posting job opportunities online and waiting for top candidates to beg you for an interview. According to Indeed, 86 percent of HR managers struggle to find the right candidates, while 53 percent admit to hiring less-than-qualified people just to fill employment gaps. Unless you’re an HR leader for…

Citations are an important part of any local business’ ability to market themselves in an organic and effective way. They’re definitely your best friend if you’re trying to improve your visibility on local search engine results pages (SERPs), or when you’re looking to protect and strengthen your online reputation across multiple digital properties. There are…

Online research is a key moment in the customer journey. “The vast majority of the U.S. economy is driven by purchases of products and services offline,” says Greg Sterling, VP of strategy and insights for the Local Search Association. He says that in the retail context alone, more than 90 percent of purchases happen locally.…

Welcome to Customer Insights, a weekly digest of the most important stories about online reviews, customer feedback, and customer experience. This week: We explain how companies from the finance, healthcare, insurance, and hospitality industries can better connect with their customers. Segment Customers by Knowledge A report from EY suggests that banks should segment their customers by…

This article was written by Sydney Frazer. As a Program Manager at Glassdoor, Sydney works with hundreds of accounts across universities, libraries, and blogs, helping provide them with content and tools to aid job seekers and employers. Outside of work, Sydney enjoys running, hiking, and searching for the perfect burrito. When you are about to…

Shelf life of reviews vs. social posts

Here at ReviewTrackers, we believe in online reviews and customer feedback as an important source of learning for all kinds of businesses — from SMBs to enterprise-level organizations with hundreds or thousands of locations. We also understand the many ways reviews can generate critical customer data and intelligence, which in turn can equip organizations with…