Your organization’s ability to build a strong employer brand is a major growth driver. But it takes more than posting job openings on LinkedIn or designing a fancy Careers page to create a brand that resonates with job seekers. To understand what it takes to attract the best possible talent, let’s take a look at…

Online reviews on websites like Google, Facebook, Yelp, and TripAdvisor can make or break your company’s brand reputation. According to research, 9 out of 10 consumers believe that reviews are more important than any type of information provided by a salesperson; if a company’s reviews are negative, 4 in 5 will reverse their purchase decisions…

Franchises are meant to be found. Each franchise location should have its own location page to optimize for local search and be valuable for consumers searching for nearby businesses. Consumers are looking for specific information about your business locations such as hours, address, and contact information. And those consumers will go to your store. In…

This article was written by Kristen Herhold. Kristen is a content writer and marketer at Clutch, a B2B research firm in the heart of Washington, D.C. Connect with her on LinkedIn, or reach out with any questions, comments, or concerns at kristen@clutch.co or 202-840-6690. Social media can serve as a testing ground for businesses, nurture customer relationships, and…

The 2017 Healthcare Internet Conference (HCIC) will take place Oct. 23 through Oct. 25 in Austin, Texas at the JW Marriott. The conference gives attendees the chance to learn about digital marketing solutions and new and established technologies. Attendees can hear from industry leaders, with at least 64 sessions to choose from about digital strategy,…

What is HIPAA? The Health Insurance Portability and Accountability Act of 1996 (HIPAA) protects a patient’s health information. The regulations of HIPAA require healthcare providers to follow privacy guidelines so that a patient’s health information remains confidential. The law applies to everyone who works for a healthcare organization. This makes responding to reviews a tricky one; you…

Online reviews play a major role in shaping the purchase decisions of today’s consumers. Regardless of whether they’re choosing a new restaurant, a hotel, a car dealership, an insurance provider, or even a company to work for, people rely more than ever on the opinions of others — such as those voiced in online reviews.…

This article was written by Sonal Patil, a research analyst who loves to deal with market data at a market research report-providing firm. She is keen on learning and analyzing different markets. Between customer acquisition and customer retention, which is more valuable? You could say that both are equally important because retention happens after the acquisition.…

Innovation was the highlight at last week’s 2017 SHSMD Connections, the annual conference for healthcare marketing, public relations and communications, and strategic planning professionals. ReviewTrackers was there to co-host parties with Hootsuite and NRC Health, talk with attendees about brand reputation management, and attend education sessions to find out what’s happening in the healthcare industry…