Competitive analysis helps you understand what makes your restaurant different than the restaurants that are similar to yours. It’s also a great way to get ideas for marketing or offerings you could incorporate at your restaurant. With a competitive analysis, you can gain actionable insights into how other restaurants are performing – what they’re good…

Shep Hyken, customer service expert, author, and speaker, talked with us about the importance of online reviews and what it means to create a consistent customer experience. Why are Online Reviews an Important Part of Customer Feedback Management? Shep Hyken: There are typically two types of customers that leave online reviews: customers who love you,…

Two Maids and a Mop

The way in which a consumer engages with your brand is one of the major factors that determine your company’s success. Customer engagement is about giving the customer something meaningful with every single interaction with your brand, throughout the entire customer experience. To be truly effective, engagement must be consistent across all business locations. That’s…

The 2017 Healthcare Internet Conference (HCIC) will take place Oct. 23 through Oct. 25 in Austin, Texas at the JW Marriott. The conference gives attendees the chance to learn about digital marketing solutions and new and established technologies. Attendees can hear from industry leaders, with at least 64 sessions to choose from about digital strategy,…

Between customer acquisition and customer retention, which is more valuable? You could say that both are equally important because retention happens after the acquisition. The customer is at the core of any business. Therefore, brand loyalty is an essential factor. Brand loyalty leads to higher customer retention and brand evangelism, which then creates brand…

Technology is shaping the patient experience. That experience starts with how patients choose and search for providers. According to research by ReviewTrackers, 66 percent of consumers say online reviews are “influential” or “highly influential” when choosing a local primary care physician. And on top of that, 35 percent of all searches are local, according to…

Welcome to Customer Insights, a weekly digest of the most important stories about online reviews, customer feedback, and customer experience. This week: We explain how companies from the finance, healthcare, insurance, and hospitality industries can better connect with their customers. Segment Customers by Knowledge A report from EY suggests that banks should segment their customers by…

Welcome to Customer Insights, a weekly digest of the most important stories about online reviews, customer feedback, and customer experience. This week: Patients have choices when it comes to deciding on a healthcare provider. Here are some tips about how to create a positive patient experience. There are seven great ways to engage with patients,…