verify my business

The question of “How do I verify my business on Google?” is an important one. Without online verification, a business doesn’t show up on Google’s many services including search results and Maps. Millions of people use Search and Maps on a daily basis, and not showing up in those areas means missing out on a…

google my business photos

Your Google My Business photos are deciding factors when it comes to attracting customers. These images are the first impression of your business. They can attract customers or drive them away. When asked about the important elements in local search, people ranked profile images (21 percent) as the deciding factor. By adding the right photos…

Optimizing a website for local search results is a top priority for any business. Not only does it improve your ranking on search engines, but it can also bring in more customers. Our 2017 Local Search Report showed that 35 percent of all search traffic is local. Within that group, 53 percent of customers will…

citation tools

The use of citation tools is vital to your rankings in local search results. A typical citation provides the Name, Address, and Phone number (NAP) of your business, and Google and other search engines view this packet of information as one of the major contributors to determining your business’ authority, online and offline prominence, and…

Introduction: Consumer Insights For many of today’s business organizations, obtaining consumer insights has become one of the most important strategic priorities. This allows them to understand more completely and accurately how customers feel and think, what they need and care about, and how they make purchase decisions. Consumer insights also empower businesses to think and…

voice of the customer

Voice of the Customer (VoC) is a strategy to improve the customer experience by incorporating customer feedback into marketing and operations. Implementing a VoC plan can drive a 10x increase in annual revenue. If done correctly, you can also use VoC to bolster your customer retention. Bring 10X Revenue and Retain Customers with VoC Programs…

Tracking the right customer satisfaction metrics will help you better understand how to retain your current customers — as well as attract new ones. In an increasingly crowded marketplace, merely being able to sell your product or service doesn’t always guarantee business growth. You also have to make customer satisfaction a top priority. It’s a…

Customer feedback is one of your company’s greatest sources of information and learning. Using information from customer feedback, you can gain valuable insights essential to improving your brand, products, services, and overall customer experience. Often, companies that are able to efficiently listen to customer feedback also have a more complete understanding of their customers…