The TripAdvisor app allows businesses to display TripAdvisor content like user reviews, photos, and awards directly on their Facebook business Page. You can also use the app to encourage Facebook users to leave a review of the business on TripAdvisor directly through the app. By feeding content directly from TripAdvisor, your business can leverage TripAdvisor…

facebook business page tips

Managing a Facebook business Page might seem easy, but you’ll need to work hard to attract, engage with, and retain followers on your Page. Research shows that 32 percent of users follow a brand on Facebook. That amounts to about 476 million daily users. Tapping into this group to expand a Page’s exposure takes a…

facebook business ads manager

Even with high-quality content like posts, photos, and videos, you might still need to use ads to bring more people to a business’ Facebook Page. Ads might seem overly intrusive, but there are many ways to camouflage a promoted Page or content throughout the Facebook user experience. By creating compelling and tailored ads, you can…

facebook business page analytics

Taking advantage of the analytics available for your Facebook business Page is necessary for a business to succeed in today’s digital landscape. Without it, a business can’t gauge the full effect of its content. Analytics also provides a closer look at a business’s customer base, which can determine the type of content appropriate for that…

how to upload photos to facebook business page

Part of attracting customers to a brand new Facebook business Page involves uploading photos, which makes the phrase “a picture is worth a thousand words” ring true, especially when it comes to social media. Images are a crucial part of a business’ marketing strategy on Facebook. You can use it to show off various parts…

google review not showing up

Chances are that your listing isn’t the only one that suffers from Google reviews not showing up. There isn’t one solution to this issue. However, we managed to find some solutions that could explain the sudden disappearance of a few Google reviews. Google My Business Listing Issues There are a few scenarios that point to…

how to respond to google reviews

Businesses need to learn how to respond to Google reviews to make the most out of their Google listings. The ways reviews are managed can have a major impact on a listing because of Google’s popularity with customers. A survey showed that 63.6 percent of consumers are likely to check Google reviews before visiting a…

The Rise of the Customer Insight and Action Platform The ability to capture and act on consumer insights (CI) — often defined as an interpretation of trends in human behaviors — can equip companies with the information they need to foster customer loyalty, deliver better customer experiences, and drive improved business results. The increased focus…