Shelf life of reviews vs. social posts

Here at ReviewTrackers, we believe in online reviews and customer feedback as an important source of learning for all kinds of businesses — from SMBs to enterprise-level organizations with hundreds or thousands of locations. We also understand the many ways reviews can generate critical customer data and intelligence, which in turn can equip organizations with…

There’s no shortcut to creating a great customer experience. It takes a thoughtful strategy, a customer-focused organization, and a design that delivers on your brand promise. In today’s consumer culture, the creation of a great customer experience — and the ability to continue redesigning the experience — gives companies the opportunity to solve problems,…

Customer-Journey-Map

Without context, customer data is useless. We’ve seen this before when we collected online reviews from 51 Carmax locations. A customer journey map is a tool that provides critical insights necessary for success – from customer acquisition to retention to customer advocacy. Customer Journey Map, Defined By mapping the customer journey, brands get a high-level…

There is a vital shift happening in the business world: a growing class of savvy, empowered consumers are demanding more options, fairer prices, and better interactions across the entire customer journey. As a result, businesses across a wide range of industries are being compelled to adopt a more customer-centric approach. It’s no longer just about…

3 Examples of Successful Customer Engagement Strategies

Customer engagement describes the connection or experience a customer has with a company or brand, both online and offline. The importance of a customer engagement strategy on driving revenue is undeniable. More engaged customers mean higher customer retention, lower churn, increased loyalty and customer lifetime value, and greater sales and revenue. Tactics for driving customer engagement vary. Need…

4 Ways NPS Can Improve Customer Experience

What if we told you there was one number to help your brand succeed and your business grow? Wouldn’t you want to know the equation to help you unlock this powerful number? It’s easier than you think. We’re talking, of course, about the Net Promoter Score and System (NPS), an index by which businesses can…

There are several automotive review sites that car dealers, auto shops, service centers, and similar automotive-related businesses constantly keep an eye on: Google+ Local (formerly Google Places), DealerRater, Cars.com, and Edmunds, among many others. But if you’re in the business of selling cars, parts, or services, perhaps none of these sites is more important than…