Managing the customer experience (CX) has become a top priority for many of today’s business organizations. Not so long ago, simply having the highest-quality product, the savviest marketing, the greatest convenience, the best customer service, or the most bang for the buck was considered the key to business success. But times have changed. Now, CX…

We here at Reviewtrackers are excited to announce a new update to the Ask Tool, our highly popular review generation and customer satisfaction survey workflow suite. The ReviewTrackers Ask Tool is the smartest way for businesses to capture online reviews and customer feedback through various ways: email campaigns, surveys, SMS, customizable landing pages, on-site…

The extent to which guests are satisfied affects the success of your business. So just how important is guest satisfaction? And how can businesses measure guest satisfaction to understand how guests feel about their experiences? “Customer Experience will overtake price and product as the key brand differentiator by the year 2020,” according to Walker.…

Shelf life of reviews vs. social posts

Here at ReviewTrackers, we believe in online reviews and customer feedback as an important source of learning for all kinds of businesses — from SMBs to enterprise-level organizations with hundreds or thousands of locations. We also understand the many ways reviews can generate critical customer data and intelligence, which in turn can equip organizations with…

There’s no shortcut to creating a great customer experience. It takes a thoughtful strategy, a customer-focused organization, and a design that delivers on your brand promise. In today’s consumer culture, the creation of a great customer experience — and the ability to continue redesigning the experience — gives companies the opportunity to solve problems,…

Customer-Journey-Map

Without context, customer data is useless. We’ve seen this before when we collected online reviews from 51 Carmax locations. A customer journey map is a tool that provides critical insights necessary for success – from customer acquisition to retention to customer advocacy. Customer Journey Map, Defined By mapping the customer journey, brands get a high-level…

There is a vital shift happening in the business world: a growing class of savvy, empowered consumers are demanding more options, fairer prices, and better interactions across the entire customer journey. As a result, businesses across a wide range of industries are being compelled to adopt a more customer-centric approach. It’s no longer just about…

3 Examples of Successful Customer Engagement Strategies

Customer engagement describes the connection or experience a customer has with a company or brand, both online and offline. The importance of a customer engagement strategy on driving revenue is undeniable. More engaged customers mean higher customer retention, lower churn, increased loyalty and customer lifetime value, and greater sales and revenue. Tactics for driving customer engagement vary. Need…

4 Ways NPS Can Improve Customer Experience

What if we told you there was one number to help your brand succeed and your business grow? Wouldn’t you want to know the equation to help you unlock this powerful number? It’s easier than you think. We’re talking, of course, about the Net Promoter Score and System (NPS), an customer satisfaction survey by which…