By on

Merlin Entertainments

(Photo: Facebook)

Online reviews are here to stay, and your customers have the final say no matter what type of business you own or manage.

  • Only 13 percent of consumers will consider buying from a business that has a 1- or 2-star rating.
  • Businesses that stay engaged on online review sites attract 4 times more page views and 63 percent higher popularity rankings and visibility on TripAdvisor.
  • 4 out of 5 consumers reverse their purchase decisions based on negative reviews.

Case Study: Merlin Entertainments

Merlin Entertainments is a theme park and visitor attractions operator. As one of the world’s largest entertainment companies, Merlin Entertainments is behind celebrity attractions Madame Tussauds, SEA LIFE Aquariums, family entertainment centers, LEGOLAND Discovery Centers, and the Dungeons live actor shows.

We spoke with Patrick Connor, Director of Marketing and Sales for North America for Merlin Entertainments.

“(ReviewTrackers’) value from the ROI is fantastic,” Connor says. “For spending a small amount per attraction monthly, we get a wealth of insights shared amongst the right group of decision-makers.”

In this case study, we explore in detail how Merlin Entertainments is:

  • Simplifying workflow and saving time
  • Widening the scope and the amount of reviews they monitor
  • Improving team collaboration
  • Benefiting from E-mail alerts and actionable insights

Download the case study to read more from Connor and explore in detail how Merlin Entertainments has saved time and energy by using ReviewTrackers.

Click here to view the entire case study.

Megan Wenzl

Megan is the Associate Editor for ReviewTrackers. She's a writer who is committed to finding useful information to help your business succeed. Megan holds an M.A. in journalism from Columbia College Chicago.


  1. Amanda

    This is a wonderful business. They obviously have a successful business model since they are smoothly running so many large operations. I feel like the key to doing this successfully is clear company organization and a focus on employee satisfaction. These things keep all the pieces of the company running smoothly