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Watch out, Yelp and TripAdvisor. One of the biggest names in social media may soon join you in hosting and aggregating online reviews of businesses.

Social networking site Facebook is apparently testing a new feature on its business and place Pages: the ability for users to write and post online reviews. A new Review button – as reported by AllFacebook (an unofficial Facebook blog) – has appeared on the Facebook Page of holiday home rental company Wimdu.

(Check out: “7 Smart Tips for Managing Your Online Reputation”)

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The button allows Facebook users to review and rate (based on a 5-star system) a particular business location or place. There’s also another new button – this time for Follow – which could be kept alongside the Like button and serve as a new subscription option for users to receive updates and notifications on their News Feeds.

AllFacebook’s David Cohen reports: “Facebook is adding review buttons to pages for places, located between the like button and the messages button, joining the follow button spotted earlier this week by reader Matteo Gamba of Wimdu, who also shared the screenshots for this post.”

The competition between Facebook and Yelp (and other similar review sites) seems to be heating up. Earlier this year, Facebook rolled out its Yelp-like mobile layout for Facebook Pages, designed to emphasize more interactions like ratings and check-ins. When it comes to generating customer reviews, though, the social network still has a lot of distance to cover – especially if it’s starting from scratch. Yelp currently has over 42 million reviews in a wide range of business categories; TripAdvisor, meanwhile, has more than 125 million reviews and opinions of travel-related businesses around the world.

What do you think of the new feature being tested by Facebook? Do you think your business will have to monitor and manage online reviews on Facebook soon? Let us know your opinion by leaving a comment below. In the meantime, check out the screenshots provided by Wimdu’s Gamba:

manage online reviews

(Image credit: AllFacebook)

Migs Bassig

Migs is the Content Manager for ReviewTrackers. He's a creative writer who has helped numerous companies communicate more effectively online, and he loves sharing his local marketing knowledge to help brands and business succeed.


  1. Ryan Newman

    Can ReviewTrackers monitor these reviews?