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Getting listed on online business listing sites and local business directories is one of the most effective ways to boost your business performance on local SEO (search engine optimization).
While having your own website remains crucial — as do traditional SEO strategies like keyword research and link building — building and growing your online presence on local business sites and directories can bring you closer to nearby consumers.
According to the ReviewTrackers Local Search Report:
- 53 percent of searchers typically visit a business within 48 hours of performing a local search.
- Photos (24 percent), reviews (21 percent), and position on local search engine results pages or SERPs (21 percent) are the three things considered “most important” by local searchers.
- 57 percent of local searches happen on mobile or tablet devices.
Updated List of Business Listing Sites and Business Directories
To make your job easier, we compiled a list of the top business listing sites and directories you need to know for local SEO — along with a link to the page where you can find information on how to claim your business listing on each site.
Is your business listed on as many of these sites as possible? If so, you’re in a great position to improve your local SEO performance.
To help save time, our local listings team can also do the legwork for you and ensure accurate listings across dozens of sites.
General Business Listing Sites and Local Business Directories
- Google (read the guide to Google My Business Listings)
- Facebook (read the guide to using Facebook for Business)
- TripAdvisor (read the guide to using TripAdvisor for Business)
- Yelp (read the guide to using Yelp for Business)
- YP.com (US and Canada)
- Angie’s List
- Better Business Bureau
- Merchant Circle
- Insider Pages
- Pissed Consumer
- Consumer Affairs
- Customer Lobby
- Dr. Oogle
- Healthgrades (read the guide to using Healthgrades)
- RealSelf (read the guide to claiming your RealSelf profile)
- Vitals (read the guide to claiming your Vitals profile)
- ZocDoc (read the guide to claiming your practice on ZocDoc)
Restaurants, Hotels, and Hospitality
- Eat24 (owned by GrubHub)
- Hotels.com (owned by the Expedia group)
- Orbitz (owned by the Expedia group)
- Trip.com (previously GoGoBot)
- Zomato (read our guide to claiming your business on Zomato)
- Apartment Ratings (read our guide to make the most out of Apartment Ratings)
- Golden Reviews
- Our Parents
- Senior Homes
- Renter’s Voice
Why Submit or Claim Your Business Listing?
Planting your flags on multiple digital properties across the web helps you gain more visibility in local search. With greater visibility comes higher local search rankings, which lead to more store visits and sales.
Each one of these digital properties — whether it’s a local business directory, an online review site, a social media channel, or any other business listing site — offers you a chance to get found online by consumers in key, ready-to-buy demographics.